Email marketing is dead. Or so many marketers have heard over the years. Yet email actually remains among the most effective marketing methods. Even with inboxes as cluttered as they are, open and click through rates remain high. Indeed, the average open rate is nearly 25%, while click through rates (CTRs ) top 4%. While email marketing is still an effective tool for sales, the General Data Protection Regulation (GDPR) is forcing many digital marketers to adjust their practices.
Email marketers need to be prepared and actively look for new opportunities. The GDPR has been a huge hit to many email lists, often resulting in losses of 80 percent or more. In this article, we’re going to look at how GDPR will impact email marketing.
For its large European clients, MAKE Interactive has deployed a package of data-security measures using both the powerful out-of-the-box Bitrix24 security features and some custom-built tools. This package is available only in the on premise, also called the self-hosted, edition of Bitrix24.
As e-commerce market share grows steadily year to year, we are offering Bitrix24 users a great new tool – Bitrix24 Online Stores. In a few clicks you are ready to sell your goods online (no coding skills needed)!
This material is of relevance for synchronizing self-hosted Bitrix24 with Active Directory and LDAP.
The article is long, so let us start with the conclusion. We often have to solve the task of synchronizing Active Directory with Bitrix24. The tools needed are available, but some additional setups are required. This article is about fine-tuning methods and solving problems related to such informational exchange.
We will consider a specific example. Our customer is a large production company. There is a configured domain controller and Active Directory with a list of users.
The task is to transfer users to Bitrix24 and set up synchronization. For the purpose of synchronizing information from the user fields and during user deactivation in Active Directory, it was deactivated in Bitrix24.
The self-hosted Bitrix24 version has a standard module for this task - “AD/LDAP integration”.
Prior to synchronization, this module needs to be installed or updated.
It is possible to set up periodic synchronization. The basic setup makes it possible to define periodicity only in hours. We set synchronization for every hour. It makes sense to increase this time to 24 hours after portal setup is complete, as Active Directory data normally seldom change.
Important! The synchronization itself occurs only ...CONTINUE
And again, we’ve got something new for you!
Google Maps on your website
You can now add Google Maps to your Bitrix24 site. This option allows you to add your company's location to the website to help your customers find you quickly and easily.
If you are drowning in tasks and large projects disturb your peace of mind, tasks automation rules is a tool you need! Set the automation rules, and Bitrix24 will automatically send notifications, change the responsible, change deadlines or take any other predefined action.
To learn more, please read our Helpdesk article.
We have added new ways to process missed calls in Bitrix24 Telephony. Now you can select the next step if none of the selected Bitrix24 users answered the call.
Poor communication is the scourge of many workplaces. In fact, according to David Grossman’s report “The Cost of Poor Communications” inadequate communication costs companies with 100,000 or more employees $62 million per year, while companies with 100 or less staffers are losing out on average $420,000 per year. Cumulatively, communication barriers lead to $26,041 in productivity loses per employee. Yet while ineffective communication plagues companies big and small, many continue to rely on Skype, email, and other tools that simply aren’t up to task.
More and more communication is digital and it’s hard to overestimate its importance or prevalence of electronic communication. Consider that the average office worker receives over 120 business emails and sends roughly 40 emails per day. While email is a powerful tool, it can be clunky, slow, and disorganised. Unsurprisingly, Carleton University researchers found out that people spent roughly 17 hours per week reading work emails in the office and at home!
While collaboration has always been an important aspect of project management, complex projects and distributed teams have led organizations towards ‘Collaborative Project Management’ as a preferable alternative to traditional project management structures.
The development of customized software like Bitrix24, with tools designed to aid collaboration, makes it easier for businesses to take advantage of the collaborative project management processes.