Ever since email returned back to the marketing arena in big style, experts have been trying to decide whether or not it has the potential to overshadow its contestants. Currently, this strategy stands at the statistical top of modern digital marketing efforts, thus humbling similar methods like content and social media marketing as well as pay-per-click advertising.
While each of those has its own specific purposes and unfortunate misuses, it cannot be denied that some (email and social platforms) are more effective than others (PPC). But, instead of letting the debate linger on, why not try taking the best of every world? Read more...
There’s a famous adage about the need to continually evolve—which is, “if you’re not moving forward, you’re standing still.” This is true in everyday life, and it’s just as true, if not more so, in business development. If you’re not regularly developing and improving yourself (and your products or brand, etc.), then you’re not going to be getting anywhere. The following are 5 easy ways that you can develop yourself and your business relationships to stay on track.
Thanksgiving is here again and, among many other things we are grateful for, we are thankful we can sit down and eat all the delicious food that, for some reason, we tend to prepare only on this special holiday. Seriously, what’s up with that? We should really start enjoying all the yummy Thanksgiving dishes whenever we can.
Speaking of tasty Thanksgiving dishes, did you know that you can find a strong correlation between different Thanksgiving treats and your personality type? Before you immerse yourself in all the wonderful treasures this holiday brings, take a look at our favourite Thanksgiving dishes and find your special role in the office by choosing your all-time favourite flavor. Buckle up – it’s going to be a pretty tasty ride. Read more...
Forget Cyber Monday. Starting November 21, you can save up to 24% off selected Bitrix24 cloud plans and get even better deal for on premise Bitrix24 editions. Pay attention, if you work for a large organization and would like to host Bitrix24 on your own server for unlimited users.
Self hosted editions of Bitrix24 are available at 12% off Bitrix24 BizPace and 24% off BizPace Enterprise if purchased before November 28. You’ll also save 12% on additional users and 24% on 1000-user packs.
Many of you wanted to purchase unlimited user license for self hosted Bitrix24 but this option isn’t available outside cloud plans. It turned out to be a deal breaker for some organizations that were otherwise happy with our product and who we’d love to see as Bitrix24 users. So as a limited time offer, we are introducing Unlimited User License. It’s priced at 50,000 US Dollars and can be purchased with either Bitrix24 BizPace or BizPace Enterprise.
The Cyberweek special starts on November 21 and ends on November 28, no exceptions. In order to be eligible for cloud discounts, you need to have Bitrix24 account on a free plan with Bitrix24.com, Bitrix24.de, Bitrix24.eu or Bitrix24.es without prior commercial subscription.
Contact centers are extremely important for every type of business, since they can provide customers with all information they may need and offer solutions to any issue they may have. No business can thrive without its customers, so it is of crucial importance to address their customer pain points in order to meet their needs and satisfy their desires.
Customer service is an essential part of every business organization and it is vital to keep customers happy in order to be able to stand out from the competition and increase your market share. This is why every business organization should have a central point from which they will interact with their customers and manage all customer contacts. This central point is your contact center, which is about much more than simply taking calls and can benefit your business in various ways.
In order to get the maximum out of a contact center and ensure you provide exceptional experiences to your customers, you should use contact center analytics, which can help you gather and analyze unstructured data from emails, recorded phone calls and chat transcriptions, as well as many other customer interactions. Take a look at some of the most important benefits contact center analytics can provide your organization with, so that you can better understand the impact it can have on your business.
It is an undeniable truth that there are many bad leaders out there. Whether they are executives, managers or HR representatives, bad leaders are among us and it is of the utmost importance that they are recognized before a vicious cycle within a particular company is created, since they usually leave a trail of bad employees behind them.
Bad leadership can not only negatively impact employees, but also damage an entire business organization and its bottom line. This is why it is crucial to know what the tell-tale signs of a bad leader are, so that they could easily be discerned in order to avoid the pitfalls of bad leadership.
Which category do you fall into? Are you a leader your subordinates look up to with respect? Do you inspire them and make them feel humbled to be working for you? Do you make them feel valuable to the company you own or work for? Are you a leader who helps employees improve and thrive?
When done properly, email marketing campaigns have a lot of potential. Actually, they seem to be beating SEO, pay-per-click and content marketing. However unbelievable the statement, the ever-growing effectiveness of this powerful method is backed up by statistics.
Figures Are Never Wrong!
When compared to the most successful of their contestants, email strategies deliver ROI rates that are 6% higher (as opposed to SEO’s 67%, email marketing guarantees a remarkable 73%). And that’s not all! According to the Epsilon Email Institute, “Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.”
Need we say more? Email has made a big comeback to the marketing world, and the main “culprit” for that is automation. Due to their cutting edge methodology, email workflows are currently the most potent solution for generating and nurturing leads and re-engaging both indecisive prospects and past customers.
Keep Them Flowing!
If in doubt, email workflows are nothing less than a series of previously written and designed messages, automatically sent to a lead or a customer, once he or she makes a touch point with your brand – downloads content, or subscribes to your blog or website, or converts into a paying customer.
Here’s why you should consider employing them and how.
We are releasing a beta version of Polish localization for cloud Bitrix24 service. To change your Bitrix24 account interface to Polish, simply scroll down to the very bottom and change the flag as seen in the picture below. Again, this is a beta localization, so if you see any parts or interfaces that are translated incorrectly in your opinion, send us your corrections with 'Polish localization' in the subject. Make sure you attach appropriate screenshot(s). We'd like to thank our great partners who helped us with this project. And as a reminder, the self hosted editions of Bitrix24 come with own localization module, so you can translate it in any language you want.
Unlike any other niche, the restaurant industry has some pretty scary statistics to battle against. When it comes to newbies that are forced to shut their doors within the first year, the calculated percentage still hovers in between 60% and 80%; even those that somehow manage to beat the odds have a 70% probability of failing within the next three to five years.
However, busy the night, there’s no guarantee that the same tables will be booked the following day; in such an uncertain climate, the only restaurant savers are the regulars. Along with marketing, customer retention seems the most crucial rule of prolific business operations in the restaurant world.
So, what drives customers to return back? Relationship building is clearly the key to success, but it’s not exactly the simplest trick in the book. It is, however, a bit easier with CRM solutions – designed especially to make you remember the way your regulars like their cheesecakes, the table they feel most comfortable sitting at and the waiter who always makes them laugh, these customer-oriented systems are essential for surviving the first five years in the overly competitive restaurant industry.
Bitrix24 Open Channels now support Facebook comments as well. All comments left on your Facebook page and their authors can now be stored in your Bitrix24 CRM and your employees can work with these comments from Bitrix24 interface. This option is available for all Bitrix24 plans, including the free one.
What Christmas is for believers in magic and what Halloween is for zombie lovers, the Black Friday – followed up by the equally exciting Cyber Monday – is for traders. It’s indeed a giving time of the year, the last two weeks of November. With yesteryear’s sale rates breaking all records and around 121 million people expected to join the shopping frenzy the following month, the time has never been more opportune for maximizing your company’s marketing efforts. Here’s how and, just as importantly, when to hop on the post-Thanksgiving gravy train.
Due to its overwhelming complexity, project management is a discipline best suited for those with flawless organizational skills, scheduling abilities and collaborative prowess. Regardless of the niche or department, every time-sensitive business undertaking can and should be treated as a project in order to be broken down into more easily manageable units and approached gradually, one milestone at a time.
No matter how capable the manager is, a project should be handled using the best project management software tool available – when chosen with care, these intuitive solutions are certain to lead a project to its timely completion. Read more...
Project management has become one of the most essential organizational processes in modern business. In a way, business organizations have become more sophisticated and they pay attention to a lot of important things that were considered irrelevant in the past. Any serious businessman knows that a business that has more than a dozen employees needs to have managers as well, who will take care of that group of people and make sure that they cooperate and work together smoothly.
If you are new to project management and want to learn all the essentials quickly, then stick around for a while. These tips will not help you become a pro, but they can point you in the right direction, and if you work on improving them, the team you manage will become highly efficient, and they’ll be happy about it as well.