We believe we make decisions based on logic and common sense, especially when it comes to business or big purchases. We believe that our experience and education will protect us from all kind of marketing manipulations. So far is it from being true… We are all manipulated, pushed and provoked to certain decisions. Those of us who work in sales and implement the tricks of sales psychology sell and earn tenfold more than those who don’t.
You might be wondering whether you need a CRM system. Well, the answer is quite simple. If your company sells products or services to customers, you have a need for CRM. You've probably heard the old saying, "what got you here won't get you there." The same lesson can be applied to an evolving business. During the startup phase, you might have gotten by with Excel spreadsheets or something similar to keep track of customer orders and inquiries.
In your book Subscription Marketing you teach strategies for nurturing customers in a world of churn. Can you share the core principles of subscription marketing with our readers?
AJ: In a subscription business, marketing is just getting started at the point of conversion.
The subscription customer must decide, again and again, to remain a customer. To keep subscription customers renewing and reengaging, you have to provide genuine value and solve their problems. This requires a deep understanding of the customer.
Successful subscription marketing requires that marketers collaborate closely with other parts of the business, working on cross-functional teams with sales, customer success and support, and anyone involved in the ongoing customer relationship.
iServe Africa is an International NGO that aims at raising a generation of servant leaders through training, mentoring, and equipping emerging leaders for holistic transformation in Africa and beyond. iServe Africa has been operating since 2007 and during this period they have provided successful training and mentorship of over 150 young people, developed good relationships with stakeholders and progressed towards fulfillment of their commitments.
Ryan Robinson is a content marketing consultant to the world's top experts and startups.
Despite the common belief that freelancing is not a “real” job – late waking up, working in pajamas and being your own boss, this career path is still perceived to be risky. Could you talk about pros and cons of starting a freelance career?
RR: I treat my freelance business with a crazy amount of seriousness. Despite being self-employed, I still force myself to wake up by 5:00am most mornings during the work week so that I can get a jump start on my client projects and give them my best creative energy since I know my best thinking and writing is done in the first half of the day. To me, the biggest pro is that I'm the one person who's solely responsible for bringing in an income each month - if I fail at generating enough revenue in any given period of time, there's nobody I can point to for blame. I'm responsible for my own successes, and my own failures. The biggest con for me is that at the end of the day, I'm still working for somebody else even as a freelancer. Sure, I'm an entrepreneur with my freelance business in the sense that I employ myself. However, when it comes down to it, I have to work closely with my clients to ensure that the work I'm doing for them is well-aligned with their goals. For someone who's fiercely independent when it comes to how I spend my time, the feeling of creating for someone else is a constant struggle for me.
Robbie Kellman Baxter- the author of The Membership Economy, brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.
The Membership Economy is a term I coined to describe a massive trend I was seeing. Organizations were moving away from anonymous transactions and toward known and ongoing relationships with their customers or members. In addition, the trend is often characterized by a move from ownership to access, from one-time payment to recurring automated payments and by a more open communication, both between the organization and the member and among the members themselves, under the umbrella of the organization. I first started thinking about this idea several years ago when I was consulting at Netflix, and fell in love with their business model. I loved how they were so focused on their mission, and yet willing to evolve delivery—moving from three DVDs out at a time to streaming to contracting for their own content.
We’ve all been there before: you’ve got a great project and a great team but for whatever reason things simply refuse to come together. Morale is low, production has slowed, and everyone is looking to you—their project manager, their fearless leader—to find them a way through this.
Maybe the problem is as simple as adding in some incentives (see below for tips on incentivizing your project). Or, maybe your team needs a complete overhaul in terms of communication and assignments. Whatever the problem is, it’s never too late to fix. No problem is too big with the right tools at your disposal. Read on for some helpful hints and tips on how to create a happy and productive environment for you and your team.
Bitrix24 is a solution for business communications and collaboration introduced for organizations of any size. The system unites tools classically belonging to corporate intranets with CRM, project management and social collaboration elements to form an optimal virtual work platform. Bitrix24 can be used as an online service (Cloud version, SaaS) and as a ‘box’ product (Self-hosted version, i.e. installed on your own server). Depending on your business nature, company size, and requirements for an intranet solution, you can choose between the flexible Cloud subscription plans, or develop a custom intranet project using the Self-hosted version.
Bitrix24 Cloud version Cloud technologies are very popular at the moment, they provide flexible data management, and 24/7 access from anywhere where you can get connected to the Internet. Bitrix24 Cloud version could be an optimal solution if you have 1-100 employees. Selected commercial subscriptions provide an unlimited number of user accounts for both the intranet (employees and management) and the extranet (partners and clients). If you eventually need a higher level of product customization, corporate branding and/or integration with other enterprise software, you can migrate your Bitrix24 Cloud account to the Self-Hosted version at any point.
Bitrix24 Self-hosted version There are several instances when on premise Bitrix24 editions have to be used instead of cloud - when law requires that data has to be stored in a specific location, when you need source code access, when you need Bitrix24 tools that aren't available in cloud or when you don't want to use cloud services due to internal policies. Feature-wise, the Self-hosted version includes more tools and modules compared to the Cloud version.
The Olympic Games is one of the most large-scaled international events in the history of mankind. Pierre de Coubertin, Founder of the Olympic Movement, once said “The Olympic Games are a pilgrimage to the past and an act of faith in the future.” This thought perfectly explains the universal appeal of the Olympics which attracts millions of spectators that, in turn, attract billions of investments.
If you look at the Olympics from a different perspective you will see that it is a giant project which has to be initiated, planned, executed and closed. Considering the scale, the history and the popularity of the Olympic games there are a couple of valuable lessons every project manager can learn from the greatest athletic competition of all times.
Thailand Pool Tables offers a full scale of the world’s best billiard and home entertainment solution for homes, businesses and establishments around Thailand & Asia. The team collaborates via Bitrix24 from 4 geographical locations. The main Bitrix24 functions that we use are Calendar, Tasks, CRM, Open Channels, Web forms. We are testing the Drive now, hoping to add more functionalities such as Telephony and Email integration with time. Read more...
Ms. Jones, you left accounting firm Arthur Andersen to start your first business. Could you talk about pros and cons of starting your business while still having a fulltime employment versus going all in and quitting the job in order to become your own boss.
I started both my businesses by 'Working 5 to 9' which is the term we use to describe holding onto the day job and building a business at nights and weekends. In my view, it's the best way to start! You give yourself time to build confidence and cash-flow in the business. It's also actually good for the day job as you pick up new and entrepreneurial skills from which your employer will benefit!
The primary goal of any business is increasing the revenue. Regardless all the complexity of the business world, there are only 4 basic ways to maximize your revenue. You can increase the number of customers, increase the frequency of transactions per customer, raise your prices or increase the average transaction size. This article will cover three techniques to increase the average spend per customer. Read more...
If you are a Bitrix24 Standard or Professional user, you now have access to multiple pipelines and sales funnels. Why is this important? Suppose, you run a car dealership. This means that you have multiple profit centers – you sell cars, parts, insurance, accept trade-ins and do repairs – to name a few.
The problem is that the sales process for new or used cars is totally different than one for selling parts or insurance. Setting up a test drive is an important stage for selling or leasing a car, but it’s simply not applicable to insurance sales or oil changes, which don’t involve multiple sale stages. Even when you sell a single product, upselling and renewals are usually treated as different pipelines.
That’s why multiple pipelines and sales funnels are so handy. If you are using Free or Plus plans, first go to Subscription and click 'Upgrade' in order to activate 30 Day Bitrix24 Professional trial. Then go to CRM Settings or Deals and add a new Pipeline.
Do you run a website or do you plan to have one? Whether it is e-commerce, blog or informational website, your primary goal is to attract as many targeted visitors as possible. Organic search is one of the main sources of traffic and it is comparatively free. Unfortunately, if the search engines (including Google, Yahoo and Bing) don’t consider your website authoritative or relevant enough, you won’t get a chance to be seen in a search engine results page and consequently don’t get any search engine traffic. Our article will cover the most useful and easy to implement things you should know about SEO. Read more...