How to Help Your Salespeople Love CRM

6 min read
Vlad Kovalskiy
October 20, 2016
Last updated: April 5, 2023
How to Help Your Salespeople Love CRM
For salespeople, in many cases, there is a love-hate relationship with their CRM software. Many of them would say that they mostly hate it. Now, this hate has slowly decreased, because new generations of sales representatives have grown up using CRM on a daily basis. 

Nowadays, CRM platforms have become more reliable, easy to use, and they provide a lot of value to the marketing and sales teams. Some representatives have even started to love their CRM, so, if you are looking for ways to help your salespeople appreciate the CRM solution they use, here are a couple of things you can do to make it happen.

Have a Trial Period In Mind

Even if you are sure that you have picked out the best CRM for the needs of your business, your salespeople may not agree. Consider trying out CRM software solutions on a trial basis, so as to be sure that your sales team will be comfortable using it.

Involve the Entire Team from the First Day

If your sales representatives feel like they are important when it comes to making decisions, it will be easier for them to accept this new software. It is very essential to include them form the beginning, so that you are sure that together, you will choose the right CRM for your organization. When all's said and done, you should not forget that your salespeople will be the ones using it every day.

Provide Them with Proper Training

Your CRM software can be complicated to some people, and you might need to dig up a few hours for a couple of training sessions, to make sure your salespeople are up to date. It is very important to commit to this. Otherwise, your salespeople might experience frustration and they’ll lose the interest they had rather quickly.

Inform Them about the Benefits

You should represent this new CRM system as a helpful hand, and not as the problem. You can make this happen by arranging Q&A’s and demo’s, where you will explore the benefits of this software. The second your salespeople understand how the CRM will help them make the most of their working day, they will be much more open to accepting your proposition. The fact that modern CRM solutions are focused on automation can only mean that they’ll help get the work done faster.

Do Not Overwhelm Them with various Features

You need to give them some time to get to know the basics of your CRM first. If not, you might scare them off. By implementing CRM software as a process divided into phases, you will be able to approach them gradually and convince them to understand all the reasons why this new system is a good thing. This way, you will also be able to pinpoint any potential issues that can pop up in the future.

Incentivize Them to Use It

There is not a person on this planet who doesn’t love incentives, and the same goes for your salespeople. Whether you give them a day off, a bonus in cash, or even a mystery prize of sorts, giving your sales team something to look forward to will definitely get them motivated to start loving CRMs. Consider opting for a CRM system that uses gamification, because this will boost the morale and sales performance of your sales team.

Clean the Data and Integrate Your Systems

Your salespeople will not want to use a new CRM if it is filled with duplicate and incorrect data, because there is no fun in searching through numerous listings to find just one customer, and they do not want to do that twice. You need to have someone who will keep the data up-to-date and, since your salespeople are probably using several different apps each day, integrate your systems.

If you integrate those applications with the CRM, you will cut your salespeople some slack. This can save a lot of time for everyone and your sales team will certainly be thankful. As mentioned, automation is a great benefit each organization can certainly use.

Once you start working with your salespeople, you will stop experiencing problems. In the end, your team will fall in love with your CRM software. You need to remember that people just want to do their work as efficiently as they can, and it is your job to prove to the sales team that CRM is going to help them achieve that.

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Table of Content
Have a Trial Period In Mind Involve the Entire Team from the First Day Provide Them with Proper Training Inform Them about the Benefits Do Not Overwhelm Them with various Features Incentivize Them to Use It Clean the Data and Integrate Your Systems

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