Leads form the start of your prospects journey through the CRM sales cycle and are usually generated in a number of different ways.
Fr om traditional forms of lead generation such as reply coupons, person to person telemarketing and field sales, to web enquiry forms or outsourcing leads from data management companies.
Managing leads effectively can benefit your business in a number of ways:
• Reduce marketing costs
• Improved business forecasting
• More sales per customer
• Improved segmentation of clients
• Personalized promotional offers
• Up selling