By definition, user onboarding is a new element of web and mobile app design that helps customers adopt the product successfully and with ease. It’s the initial experience users have with your brand, which lasts from the moment they access your digital product until the moment they become absolutely enchanted with it, realizing just how beneficial and necessary it is in their lives.
The end goal of user onboarding is manifold. Sure, it should teach customers how to use a product, but do so in an exciting, unobtrusive way. More importantly, successful user onboarding should shorten the time users need for understanding the product’s core value, thus enticing them to use it constantly in the future.
Instead of finding your product uninteresting and difficult to use, people should become enthusiastic about it. It’s the difference between seeing them leave and converting them into satisfied long-term customers. As such, user onboarding isn’t just the best first impression you can make; essentially, it is a growth technique that digital businesses cannot afford to miss.
Here’s how to make it irresistible. Read more...