Overshadowed by a variety of marketing techniques, lead nurturing is something companies often forget about. It is easy to close deals when your leads are qualified and ready to buy. However, there is always a big cohort of prospects who are not so sure yet whether they need your product or service. Lead nurturing focuses marketing efforts on preparing these potential clients for their first purchase.
How Effective It Is?
Though it may seem like yet another step in a process that’s already long and daunting, lead nurturing makes a world of difference. In fact, both Marketo and Forrester Research have found that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost!
Still not convinced? Here are a couple of stats more.
By definition, user onboarding is a new element of web and mobile app design that helps customers adopt the product successfully and with ease. It’s the initial experience users have with your brand, which lasts from the moment they access your digital product until the moment they become absolutely enchanted with it, realizing just how beneficial and necessary it is in their lives.
The end goal of user onboarding is manifold. Sure, it should teach customers how to use a product, but do so in an exciting, unobtrusive way. More importantly, successful user onboarding should shorten the time users need for understanding the product’s core value, thus enticing them to use it constantly in the future.
Instead of finding your product uninteresting and difficult to use, people should become enthusiastic about it. It’s the difference between seeing them leave and converting them into satisfied long-term customers. As such, user onboarding isn’t just the best first impression you can make; essentially, it is a growth technique that digital businesses cannot afford to miss.
If you’ve missed yesterday’s presentation of new Bitrix24, here’s the recording:
Here’s a list of new features that have been or soon will be released to your cloud Bitrix24 accounts:
- Kanban view for tasks and projects - Customizable task planner - New filters and search inside CRM, tasks and Activity Stream - New sales and marketing automation tools - HTML template support for email marketing campaigns - New 360-degree client profile overview - CRM lite mode - Customizable greetings for Bitrix24 Open Channels - Free Bitrix24.Time app - Asterisk and 3CX support - Much more!
Founded in 1972, Eurofarma is the first Brazilian multinational pharmaceutical company. The company operates in more than 20 countries and has 12 manufacturing plants all over the world. Besides tremendous business success, Eurofarma has been listed among “The best Companies to Work For” according to Exame Voce S/A magazine for 10 years. Mario Nigro, Senior HR manager at Eurofarma, shares the secrets of employee motivation with our readers.
We can romanticize it all we want, but the business world comes down to two simple things: customers and revenue. It’s how it always was, and how it will remain in the future. Luckily, today’s digital age has equipped us with technology that makes these goals so much more achievable.
In 2013, Gartner Research predicted that CRM will grow to encompass a world-wide market of approximately $36 billion. Today, it is a synonym for success. But, did you know that cutting-edge solutions go beyond customer-oriented tools?
Whether you’re a bookkeeper behind an enterprising businessman, or an independent accounting firm with clients of its own, CRM can make your customers happy and your books tidier. Here’s how.
It’s May and this means it’s time for Bitrix24 Spring release. Please join us for a free webinar where we’ll be covering new features coming to Bitrix24 accounts. The webinar will take place on Wednesday, May 24, from 10 AM to 11 AM Eastern Daylight Time.
However ambitious, new businesses fail for two fairly simple reasons: lack of management skills and dearth of financial prowess. The eventual success in these early stages of growth directly depends on your ability to manage money in the cleverest, most efficient way.
Having realized that every dollar counts, frugal entrepreneurs started reaching out to technology for help. Luckily, inexpensive solutions are everywhere around; besides being cost-effective, online tools and services automate workflow, raise productivity and improve delivery rates.
The following are our top five choices for services that reduce operational costs and help startups stay on their feet.
Identity, image, reputation – confusing one for the other can be harmful for your overall branding strategy. Though equally important, these aspects of a brand are not entirely the same. Each requires a management tactic of its own, and each deserves your undivided attention.
By definition, brand reputation is the “entirety of the public’s opinion about a company’s corporate actions”. It’s what shapes your customers’ stance and helps them determine whether or not you can be trusted with their money, time and energy. While an image can be manipulated, reputation cannot. A favorable and publicly recognized name needs to be built carefully and patiently. It depends on your company culture, quality of your offerings and interactions you make with the receiving end.
But also, it depends on your ability to avoid common pitfalls and frequent mistakes that can ruin your renown for good.
We’ve got a couple of great news for those Bitrix24 users who want to use our service on their own servers.
First, we are introducing new and extremely affordable on premise edition called Bitrix24.CRM. That’s a sneak peek, Bitrix24.CRM is coming soon in May! Priced at only 1,490 US dollars, it’s ideal for small companies that plan to use Bitrix24 primarily for sales but want to host it on their own server. Contrary to its name, it actually contains all the features of Bitrix24 Professional plan, like tasks, projects, documents or calendars, excluding Extranet, for up to 12 users. If you need more users and features, you’ll need to upgrade to Business or Enterprise editions (these editions are already available for purchasing).
New lead capture form for Online chat – now people visiting your website can be automatically added into your Bitrix24 CRM. After your website visitor sends a message to the Online chat, the capture form pops up, asking the client to introduce him or herself and provide contact information (name, email & phone). The option is automatically enabled, no actions are required at your end.
The information your website visitors have submitted will automatically appear inside your Bitrix24 CRM and Open Channels. A new lead will be automatically created for a new potential client. As for existing clients, chat conversations will be bound to the identified CRM records.
If you are a Bitrix24 Plus, Standard or Professional user with administrative rights, you are now able to access Event Log in your account settings. This means that you can see who has logged into your Bitrix24 account, when, and from which IP address. You can also use filters in order to see access logs for selected Bitrix24 user(s).
Your product and service offering is already solid enough, but your entrepreneur’s instincts are telling you that it can be better? Listen to them, and you’ll shortly realize that the best way to improve your business is by listening to your customers as well. Unfiltered feedback is one of the best customer retention strategies you can employ. The sooner you do so, the bigger your lifetime revenue will be.
Listening to customer feedback can help you develop better products and services, offer more value, build stronger relationships, increase customer satisfaction, reduce the customer churn, make better business decisions, stop recurring problems, identify “at risk” customers and discover potential advocates.
The benefits are truly endless, though they come at a petty price. You’ll need to establish an internal process to garner and track complaints, and make it easy for customers to express their problems. Here’s how.
Instant messaging and contextual chat are among the most popular business collaboration tools nowadays. But while chat is great for real time discussions, it comes with disadvantages as well. It can get too noisy, things tend to get lost quickly and so on. Wouldn’t it be great to seamlessly switch from chat to tasks and activity stream posts when it’s appropriate?
Meet new Bitrix24 chat options that will boost your productivity and help with daily routine!