When done properly, email marketing campaigns have a lot of potential. Actually, they seem to be beating SEO, pay-per-click and content marketing. However unbelievable the statement, the ever-growing effectiveness of this powerful method is backed up by statistics.
Figures Are Never Wrong!
When compared to the most successful of their contestants, email strategies deliver ROI rates that are 6% higher (as opposed to SEO’s 67%, email marketing guarantees a remarkable 73%). And that’s not all! According to the Epsilon Email Institute, “Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.”
Need we say more? Email has made a big comeback to the marketing world, and the main “culprit” for that is automation. Due to their cutting edge methodology, email workflows are currently the most potent solution for generating and nurturing leads and re-engaging both indecisive prospects and past customers.
Keep Them Flowing!
If in doubt, email workflows are nothing less than a series of previously written and designed messages, automatically sent to a lead or a customer, once he or she makes a touch point with your brand – downloads content, or subscribes to your blog or website, or converts into a paying customer.
Here’s why you should consider employing them and how.
We are releasing a beta version of Polish localization for cloud Bitrix24 service. To change your Bitrix24 account interface to Polish, simply scroll down to the very bottom and change the flag as seen in the picture below. Again, this is a beta localization, so if you see any parts or interfaces that are translated incorrectly in your opinion, send us your corrections with 'Polish localization' in the subject. Make sure you attach appropriate screenshot(s). We'd like to thank our great partners who helped us with this project. And as a reminder, the self hosted editions of Bitrix24 come with own localization module, so you can translate it in any language you want.
Unlike any other niche, the restaurant industry has some pretty scary statistics to battle against. When it comes to newbies that are forced to shut their doors within the first year, the calculated percentage still hovers in between 60% and 80%; even those that somehow manage to beat the odds have a 70% probability of failing within the next three to five years.
However, busy the night, there’s no guarantee that the same tables will be booked the following day; in such an uncertain climate, the only restaurant savers are the regulars. Along with marketing, customer retention seems the most crucial rule of prolific business operations in the restaurant world.
So, what drives customers to return back? Relationship building is clearly the key to success, but it’s not exactly the simplest trick in the book. It is, however, a bit easier with CRM solutions – designed especially to make you remember the way your regulars like their cheesecakes, the table they feel most comfortable sitting at and the waiter who always makes them laugh, these customer-oriented systems are essential for surviving the first five years in the overly competitive restaurant industry.
Bitrix24 Open Channels now support Facebook comments as well. All comments left on your Facebook page and their authors can now be stored in your Bitrix24 CRM and your employees can work with these comments from Bitrix24 interface. This option is available for all Bitrix24 plans, including the free one.
What Christmas is for believers in magic and what Halloween is for zombie lovers, the Black Friday – followed up by the equally exciting Cyber Monday – is for traders. It’s indeed a giving time of the year, the last two weeks of November. With yesteryear’s sale rates breaking all records and around 121 million people expected to join the shopping frenzy the following month, the time has never been more opportune for maximizing your company’s marketing efforts. Here’s how and, just as importantly, when to hop on the post-Thanksgiving gravy train.
Due to its overwhelming complexity, project management is a discipline best suited for those with flawless organizational skills, scheduling abilities and collaborative prowess. Regardless of the niche or department, every time-sensitive business undertaking can and should be treated as a project in order to be broken down into more easily manageable units and approached gradually, one milestone at a time.
No matter how capable the manager is, a project should be handled using the best project management software tool available – when chosen with care, these intuitive solutions are certain to lead a project to its timely completion. Read more...
Project management has become one of the most essential organizational processes in modern business. In a way, business organizations have become more sophisticated and they pay attention to a lot of important things that were considered irrelevant in the past. Any serious businessman knows that a business that has more than a dozen employees needs to have managers as well, who will take care of that group of people and make sure that they cooperate and work together smoothly.
If you are new to project management and want to learn all the essentials quickly, then stick around for a while. These tips will not help you become a pro, but they can point you in the right direction, and if you work on improving them, the team you manage will become highly efficient, and they’ll be happy about it as well.
Bitrix24 users can now start & finish their working day from Bitrix24 mobile app. The clock in\out option is already available in your mobile devices. Moreover, all work done for the day out of the office can be easily reported now from your Bitrix24 mobile app.
You shouldn’t worry to remember to start the working day inside the app – the system will remind you to clock in as soon as you open it in the morning, or any other time of the day.
Open left-side menu to start the working day.
Further, you can use “Working” option to check your working day duration. Here you can make a break or clock out.
New Bitrix24 website widget offers 3 new options: online chat, web form & callback form. Callback is a special preset web form that your website visitors can fill to request a callback form your team. It can be found under CRM > CRM forms > Preset forms > Callback form.
*In order to create new callback form please activate callback option in the web form settings page:
For salespeople, in many cases, there is a love-hate relationship with their CRM software. Many of them would say that they mostly hate it. Now, this hate has slowly decreased, because new generations of sales representatives have grown up using CRM on a daily basis.
Nowadays, CRM platforms have become more reliable, easy to use, and they provide a lot of value to the marketing and sales teams. Some representatives have even started to love their CRM, so, if you are looking for ways to help your salespeople appreciate the CRM solution they use, here are a couple of things you can do to make it happen.
Bitrix24 widget unifies all possible digital communication channels with your clients in your Bitrix24 account- chat, web form and callback option. You can choose any option of the above for your clients to contact you. Here are the advantages the widget gives:
Live chat, callbacks, CRM forms - anything you need to stay connected with your customers.
The widget will improve overall site conversion and increase sales.
Add widget code to your site.
The site will show the widget button.
Visitors will click the button and select a preferred means of communication: live chat, phone call or web form.
Bitrix24 widget is available for all Bitrix24 plans and is compatible with any website. Online chat & callback options are free of charge, callbacks are charged as outgoing calls when the call is performed.
You can now configure Access Permissions for Bitrix24 Telephony. This option is available for Bitrix24 Standard or Professional plan subscribers. Access Permissions are available for Bitrix24 users with administrative privileges.
Access permissions are based on roles. You can create various roles – e.g. administrator, manager, etc. Each role can be connected with individual users, particular department & it’s employees, portal administrators, etc. Bitrix24 administrators can configure individual access permissions for each role.
If there’s one thing we’ve learned from Michael Scott, it’s that being “a little stitious” has never harmed anyone. The TV’s most controversial boss might not be the perfect role model for running a productive workplace, but when it comes to the much needed holiday R&R, he’s certainly the one to watch. Being a perfect occasion for mixing superstition with fun, a Halloween party is what all of us busy bees have been eagerly awaiting a whole year long.
Whether you’re a seasoned entrepreneur in need of inspiration or just starting out and looking for a roadmap—there are 5 books which every entrepreneur should read. From examining success from a social-psychology perspective, to learning from the mistakes of a multi-corporation billionaire, to fostering personal growth, the following 5 books are must-reads for any entrepreneur and dreamer. They will entertain, cause you to think, offer new perspectives, and above all else inspire the passionate spirit within.