Social media is all about connection and networking, but it's also distraction and procrastination in their finest, pixelated forms.
Help your team use social media productively with these tips.
Define the End Goals for Social Media Use
Who's doing what, and why?
Social media professionals know that without clear goals, social media use becomes a chaotic mess of button-clicking and key-tapping. You have to know what you're attempting in order to know if you're getting close.
Futurist-in-residence is certainly an unusual job description (they did not seem to have that major when I went to university). So which past predictions are you most proud of and what are the some that totally bombed?
My best and worst predictions are related. As soon as the commercial Internet came along in the early Nineties I said that it would be be the most effective advertising medium ever invented. That was right, although we’re still building it. What I got wrong was that I thought it would provide enough revenue to let newspapers and magazines deliver online content for free. I didn’t see that the ad revenue, while huge, would be distributed among literally million of sites—not to mention places like search engines and video games.
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Bruce Tulgan us the author of It's Okay to Manage Your Boss (2010), Not Everyone Gets a Trophy (2009), It's Okay to be the Boss (2007), and Managing Generation X (1995). He founded the management training firm RainmakerThinking, Inc. in 1993.
You write about an epidemic of undermanagement. How can owners and managers automate businesses and set up business processes so that the job gets done and gets done right, without having to micromanage and control everything?
Business leaders often say to me privately that they hope to solve the management problem with technology: “Computers don’t argue, complain, or make demands!” It is a huge mistake to think that by implementing a new process/system/protocol/workflow you can obviate the need for leaders and managers to be highly engaged with their direct-reports.
Good systems are definitely a huge advantage for everyone involved in the business. It is always a good thing to implement technologies that streamline operations. It is always a good thing to set up standard operating procedures (and even standardized points of deviation when appropriate). It is always a good thing to set up systems that monitor, measure, and document KPIs as much as possible.
To run an efficient business, it's best to take the guesswork out of day-to-day operations. The easiest way to do that?
Systems can help you cut down costs, streamline tasks, and effectively train team members.
Does your business have these essential systems in place?
Inventory Tracking System
If your business deals with physical products, then tracking the physical components needed to make the products, as well as the final products, is not optional. If you don't know what you have in stock, you cannot manufacture and fill orders effectively. You'll end up losing money on shipping costs, interest and financing fees, and lost sales when you can't fill orders in a timely way.
As the saying goes ‘what gets measured gets improved’. So why are so few companies (outside sales, perhaps) measuring performance?
Companies do measure many things. I often say that for some data hungry companies “If it moves, they measure it!” But what they are typically measuring daily operational processes and their outputs. That is fine to do, but your question is about “performance measures” often referred to as key performance indicators (KPIs). There is less measurement of KPIs especially when one defines the purpose of KPIs as “to monitor the progress of accomplishing the causally related strategic objectives of the executive team’s strategy. These are ideally displayed in a strategy map with its companion feedback mechanism, a balanced scorecard. Obstacles that slow the adoption of reporting these measures are the absence of creating a strategy map and its scorecard and managers’ fear of being held accountable and measured. You can read more about this from this chapter from one of my books at:
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Is a two step authorization option available for free Bitrix24 accounts?