I'm a grad student finishing up some research on car dealerships and I have a couple of questions regarding lead management systems:
1) Is it better to have a separate lead management system, or one integrated with another system (i.e. CRM)? 2) Leads come from a lot of places (3rd party vendors, OEM websites, google search, etc.), how do you scrub them to make sure that you aren't paying for duplicates? 3) My research has shown that internet users are moving more and more toward utilizing the OEM and dealer websites as the leading sources of information, do you find less reliable leads coming from 3rd party vendors? I checked Lead Management Video for more information but did not find much.