CRM vs ERP - what’s the difference? Let’s find out! CRM is an abbreviation that stands for Customer Relationship Management while ERP is Enterprise Resource Planning - but that’s not the only difference between the two. First of all, CRM is designed for managing customer data and interactions in an organization while ERP is meant for managing a company’s financial and resource data. In short, CRM is for sales and ERP is for planning. Naturally, different software is usually required for each of these processes.
However, as distinctively different as they are at first, CRM and ERP do have certain overlapping areas and features - especially, when it comes to quotes, invoices, payments, and expenses. That’s why it is often convenient to have single software that combines CRM and ERP capabilities - and Bitrix24 just happens to be such software. Bitrix24 features a free ERP with integrated CRM and plenty of useful tools for collaboration, sales, marketing, and customer service.
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now and get the best of both worlds: comprehensive ERP and rock-solid CRM combined in one product for an unlimited number of users!