This is your best chance to finally understand the ERP vs CRM difference and learn how these two concepts can help your business. First off, CRM stands for customer relationship management while ERP means enterprise resource planning. Even though both are business software designed to increase your organization’s productivity and profitability with some of the CRM and ERP features even overlapping, there are some major differences between the two - mainly, in their core principles and functionality.
The first difference is that CRM is mainly used for managing customer data and interactions by sales departments while ERP is used for managing financial data and the finance department of a company. The second difference is that CRM is mostly for sales and customer service and ERP is mostly for planning and inventory management. Finally, CRM and ERP are usually different software - but not always. With Bitrix24, you’re actually getting both - a robust CRM with tons of sales tools and a solid ERP with plenty of integrations with major accounting tools.
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