Bitrix24 is a leading free CRM with flexible sales funnel stage setup and analytics. Usually, B2B sales funnel stages are more difficult to analyze than B2C, but with a good analytical CRM it’s a snap. So, what are sales funnel stages? In practical terms, these are distinct sales process steps that start with someone learning about your products or services. This stage is called ‘top of the funnel’ and it’s filled with leads via lead generation. Then there are usually several stages that indicate that your leads have shown interest. That’s how cold leads become warm or hot. Interest is shown when someone asks for a meeting, demo, sales call, or requests a quote, proposal or RFI. The last sales funnel stage is the actual sale, that’s when a lead (a prospect) becomes a paying client.
How does sales funnel stage analysis help? Actually, in many ways. Suppose you make websites. Sales funnel stage analysis comes up with useful information, like ‘7 out of 10 people who fill the form ask for a quote’ or ‘2 out of 10 people who request quote end up paying for our services’. Other handy data is ‘sales velocity’ – the duration of how long on average it takes a person to become a paying customer from the first day he or she became aware of your company. As you measure conversion rates for each sales funnel stage, you get a chance to improve it.
If you are ready to set your sales funnel stages and analyze them, get your free Bitrix24 account