Cloud Call Center And Cold Calling Tips That Really Work

Bitrix24 is the world’s leading call center and CRM software. More than 10 million companies use our platform, making millions of phone calls every month, many of them icy-cold. The solution comes with all key professional call center features, CRM and more.

Cold calling tips that really work

IMPORTANT! As of January 1, 2021, telephony options are available only to Bitrix24 commercial plan users. Please see Bitrix24 pricing page for current information.

As you probably know, Bitrix24 is the world’s leading call center and CRM software. More than 9 million companies use our platform, making millions of phone calls every month, many of them icy-cold. Needless to say, we know a lot about succeeding (or failing) at cold calling. Here are our top three tips.

Cold Calling Tip #1. Use cold call scripting software. The scripting solutions give your agents a roadmap for all possible routes a conversation might take. When you anticipate possible outcomes, it’s much easier to steer the conversation in the desired direction. If you are looking for cold call scripts that are integrated with our free platform, consider CallHelper.

Cold Calling Tip #2. Record all conversations. If you are using Bitrix24, you know that all calls made from and received inside Bitrix24 can be automatically recorded free of charge. Not all solutions offer this option, so if you aren’t a Bitrix24 user, you might need to find a third-party call recorder. The reason why you want to record all conversations with prospects is simple – practice makes perfect. But listening to past talks, it’s much easier to understand why you lost or won that time and improve your cold calling skills.

Cold Calling Tip #3. Use CRM. Not to toot our horn too much, Bitrix24 is the only free call center platform that comes with a free CRM as well. CRM gives you a wealth of information about your prospects and customers – where they live, how many times you’ve contacted them before, what purchases they’ve made, etc. When you have access to that information, you can make the conversation a lot more personal and that’s proven to increase your chances of closing the sale.

Register now or check out our videos and Bitrix24 manual for a quick start.

* Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page.

Basic features

  • In-built telephony
  • Phone number renting
  • Sip connector
  • Inbound and outbound phone calls
  • Call logs and reports
  • Free CRM
  • Works worldwide
  • Mobile app (iOS/Android)
  • Desktop app (PC, MacOS)
  • Any Internet browser access

Register Free


  • Voicemail
  • Call queue
  • Call recording
  • Call waiting/on hold
  • Call transfer
  • Call forwarding to another agent/ another device
  • Employee extensions
  • Rent Renting local and mobile numbers 
  • Set relay phone number
  • Use your existing number (connect PBX)
  • Unlimited lines per number
  • Unlimited numbers per account

Register Free

Call center CRM

  • Calls from CRM
  • Clients connected to assigned managers automatically
  • Client information visible during phone call
  • Create new lead during phone call
  • Create new lead for each missed call
  • Call scheduling

Register Free

More than just a call center

  • Chats, calls, videoconferences
  • Task management
  • Document management
  • Marketing campaigns
  • Website builder
  • Live chat widget
  • Helpdesk
  • Web form creator
  • Learn more

Register Free

For more information about Bitrix24, head over to our training courses.
We also have a great YouTube channel that covers every aspect of Bitrix24, from sales and planning to document management and company internal communication tools.
To download the self-hosted edition of Bitrix24 that can be installed on your own server and give you access to open source code, please visit the Bitrix24 Self-Hosted page.
12,000,000+ organizations have chosen Bitrix24