As you probably know, Bitrix24 is the world’s leading free call center and CRM software. More than 3 million companies use our platform,
making millions of phone calls every month, many of them icy-cold. Needless to say, we know a lot about succeeding (or failing) at cold calling.
Here are out top three tips.
Cold Calling Tip #1. Use cold call scripting software. The scripting solutions give your agents a roadmap for all possible routes a conversation
might take. When you anticipate possible outcomes, it’s much easier to steer the conversation in the desired direction. If you are looking for
cold call scripts that are integrated with our free platform, consider CallHelper.
Cold Calling Tip #2. Record all conversations. If you are using Bitrix24, you know that all calls made from and received inside Bitrix24 can be automatically
recorded free of charge. Not all solutions offer this option, so if you aren’t a Bitrix24 user, you might need to find a third-party call recorder.
The reason why you want to record all conversations with prospects is simple – practice makes perfect. But listening to past talks, it’s much easier
to understand why you lost or won that time and improve your cold calling skills.
Cold Calling Tip #3. Use CRM. Not to toot our horn too much, Bitrix24 is the only free call center platform that comes with a free CRM as well.
CRM gives you a wealth of information about your prospects and customers – where they live, how many times you’ve contacted them before, what purchases
they’ve made, etc. When you have access to that information, you can make the conversation a lot more personal and that’s proven to increase your chances
of closing the sale.