If you're researching Keap alternatives, you're likely at a turning point. Keap (formerly Infusionsoft) has long positioned itself as a CRM and marketing automation platform for small businesses.
But as B2B companies grow into the $1M–$10M revenue range – with 20 to 200 employees – many teams begin to hit structural limits. The automation that once felt powerful becomes restrictive. User pricing starts multiplying costs. Add-ons pile up.
And suddenly, your “all-in-one” CRM requires three additional platforms to function properly.
This guide breaks down the best alternatives to Keap for growing B2B teams – especially those looking for:
Scalable pricing without per-user explosion
Advanced sales automation
Built-in collaboration and support tools
A true business operating system
Let's start with why so many B2B teams outgrow Keap in the first place.
Keap is often a strong starting platform for early-stage businesses. It combines CRM and email automation in one system, which is attractive for companies that want structure without enterprise complexity. But growth changes requirements.
Keap pricing is based on:
Number of contacts
Number of users
Feature tiers
Add-ons and premium support
At first glance, $200–$400 per month seems manageable. But as your B2B team grows, costs increase quickly.
Add 10 new sales reps? That's 10 additional user fees. Double your contact database? That's a higher pricing tier. Need advanced automation or reporting? Upgrade required.
For mid-market B2B companies, the issue isn't just cost – it's proportional cost growth. Revenue may increase 20% year-over-year, but platform expenses can climb 40–60%.
This becomes especially problematic when scaling sales teams. A CRM should enable growth, not penalize you for hiring.
Keap offers automation through campaigns and visual builders. For basic nurture sequences and follow-ups, it works well.
But growing B2B companies often need other capabilities, such as:
Multi-stage deal workflows
Cross-department automation
Lead routing logic
Conditional triggers based on sales activities
Integration between sales, marketing, and operations
Many teams discover that Keap's automation becomes increasingly complex to manage as business logic grows.
You may encounter:
Workflow limitations
Difficulty customizing deeply
Overlapping automation paths
The need for technical support or developers
When automation starts requiring workaround hacks or external connectors, you've likely hit the ceiling.
Keap handles CRM and email marketing. But most growing B2B companies also need:
Helpdesk or ticketing system
Team collaboration tools
Project management
Telephony integration
Website and landing pages
Advanced reporting
Often, these functions require separate tools. The result?
Data silos
Integration maintenance
Connector fees
Duplicate records
Operational inefficiency
Sales reps check CRM. Support checks helpdesk. Marketing runs automation elsewhere. Leadership pulls reports from three systems. What begins as a centralized CRM becomes a fragmented stack.
For scaling B2B organizations, fragmentation is the real bottleneck – not just feature gaps.
If you're exploring a Keap alternative, it's important to clarify what your next platform must support. The needs of a 3-person startup differ dramatically from a 75-person B2B company with multiple departments.
Here's what truly matters at scale.
Hiring should never feel like a software penalty. Many CRM platforms charge per user. While common, this pricing model creates a dilemma: Add sales reps → increase revenue capacity → increase CRM cost.
At a small scale, this is acceptable. At mid-market scale, it becomes restrictive. For example:
20 users × $50 per seat = $1,000/month
40 users × $50 per seat = $2,000/month
Add contacts and automation upgrades, and your CRM expense rivals your payroll software. A modern CRM for growing business teams should:
Allow predictable scaling
Avoid punishing team expansion
Provide flat-tier or scalable pricing options
Offer value without multiplying cost per seat
This is especially important for B2B companies expanding sales, support, and operations teams simultaneously.
B2B sales cycles are rarely simple. Unlike B2C e-commerce flows, B2B processes involve:
Multiple stakeholders
Qualification stages
Proposal reviews
Negotiation phases
Contract workflows
Onboarding sequences
Your sales automation platform must handle complex branching logic. Look for:
Unlimited workflow building
Custom triggers
Automation across departments
Internal notifications
Task automation tied to deals
Integration with calls, emails, and meetings
Automation should connect sales, marketing, and operations – not operate in silos. If you need Zapier for everything, your CRM isn't powerful enough.
Many CRMs advertise integrations. But there's a difference between “native platform functionality” vs. “third-party connectors.” Native tools share a database while connector-based tools sync data. That distinction matters.
When systems are connected via integrations:
Sync errors occur
Updates are delayed
Custom fields break
Maintenance costs increase
True alternatives to Keap for mid-market B2B should reduce integration reliance – not increase it.
Now let's examine the best Keap alternatives available for scaling B2B teams. We'll focus not just on feature lists – but on long-term scalability and total cost of ownership.
Bitrix24 is not simply a CRM. It is a complete business operating system designed to replace Keap plus several additional tools.
Where Keap combines CRM and marketing automation, Bitrix24 expands into:
CRM
Marketing automation
Contact Center
Telephony
Customer Support
Tasks & projects
Website builder
Sales intelligence
Internal collaboration
All in one platform.
1. Unlimited Users on Free Plan
Unlike per-seat pricing models, Bitrix24 allows unlimited users on its free plan and structured user tiers on paid plans – preventing team growth from multiplying costs.
For companies scaling from 20 to 100 employees, this alone can dramatically reduce CRM expense over time.
2. All-in-One Business Modules
Bitrix24 includes:
CRM – leads, deals, pipelines, quotes, invoices
Marketing – email campaigns, SMS, landing pages, forms
Automation – unlimited workflows, triggers, business processes
Sales intelligence – call tracking, lead scoring
Contact center – telephony, chat, social messaging
Tasks & projects – sales coordination
Sites – landing pages without third-party builders
This eliminates the need for:
Separate helpdesk
Standalone telephony software
Project management platform
External landing page tools
Everything shares one database.
3. No Automation Complexity Limits
Bitrix24 allows building automation across:
Deals
Leads
Tasks
Calls
Forms
Website activity
Internal workflows
You are not limited by pre-set templates. Complex B2B processes – including multi-stage approvals and cross-team coordination – can be built natively.
4. Built-In Contact Center
Bitrix24 includes:
Telephony
Live chat
Facebook/Instagram/WhatsApp integration
Call tracking
Unified inbox
Keap requires third-party integrations for most of these.
5. Self-Hosted Option
For B2B companies requiring data sovereignty or industry compliance, Bitrix24 offers an On-Premise version that's hosted on the client's own server and comes with source code access for advanced customization – a rare feature among mid-market CRM platforms.
Growing B2B teams are switching from Keap to Bitrix24 to eliminate user-based pricing pressure and consolidate their stack.
See full Bitrix24 CRM features
Explore Marketing automation
Review the Pricing page
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While Bitrix24 positions itself as the strongest stack-consolidation solution, it's important to evaluate other major players in the CRM and sales automation space. Each of the following platforms serves a different type of B2B organization.
HubSpot is one of the most recognized names in CRM and inbound marketing. For companies heavily invested in content marketing, SEO, and lead generation funnels, HubSpot offers a robust ecosystem.
Strengths:
Powerful inbound marketing tools
Strong reporting dashboards
Large integration marketplace
Sales + Marketing hubs
HubSpot shines when marketing is the primary growth engine. Its marketing automation for B2B is polished, and its reporting tools provide executive-level insights across the funnel.
However, HubSpot pricing scales aggressively. Costs increase based on:
Contacts
Marketing features
Sales seats
Service seats
As you add team members across departments, total subscription costs can quickly move into the thousands per month.
For growing B2B teams seeking predictable pricing without per-seat escalation, HubSpot may become expensive faster than expected.
Best for: Inbound-driven B2B companies with strong marketing budgets.
ActiveCampaign is often considered among the strongest Keap alternatives for marketing automation depth.
Strengths:
Advanced workflow builder
Built-in CRM functionality
Strong segmentation tools
Good email deliverability
ActiveCampaign is ideal for businesses where email automation is the core growth lever. Its conditional logic and automation branching are more flexible than Keap in many cases.
However, like Keap, ActiveCampaign pricing scales by:
Contacts
Users
Feature tier
It also lacks native helpdesk and telephony systems. Growing teams frequently layer on additional platforms for customer support and collaboration.
Best for: Marketing-heavy B2B teams that prioritize automation sophistication over operational consolidation.
Salesforce Essentials provides an entry-level gateway into the broader Salesforce ecosystem.
Strengths:
Enterprise-grade CRM architecture
Deep customization
Massive app marketplace
Scalable into enterprise tiers
Salesforce is often chosen by B2B companies anticipating long-term enterprise complexity. Its customization capabilities are unmatched – but so is its complexity.
Challenges include:
Steep learning curve
Implementation costs
Consultant dependency
Add-on fees
Salesforce rarely functions as a true all-in-one solution without multiple add-ons, integrations, and configuration layers.
Best for: Companies planning eventual enterprise-level customization and willing to invest in setup.
Zoho CRM is a popular alternative for cost-sensitive B2B companies.
Strengths:
Competitive pricing
Broad feature set
Native apps across business functions
Flexible modules
Zoho offers an ecosystem that includes CRM, finance tools, support systems, and marketing – making it closer to a unified solution than many competitors.
However, user experience can feel fragmented between modules, and deeper customization may require technical resources. Additionally, while pricing is affordable, per-user models still apply.
Best for: Budget-focused B2B teams needing broad functionality at lower upfront cost.
Pipedrive is designed primarily around pipeline visibility and sales execution.
Strengths:
Clean visual pipeline
Easy adoption for sales reps
Activity tracking
Deal-centric workflows
For teams that want a simple, visual sales CRM, Pipedrive excels. It keeps sales reps focused on deals and movement through the pipeline.
However, Pipedrive lacks native marketing automation depth, helpdesk functionality, and broader operational tools. Growing B2B teams often need additional systems for email campaigns, customer support, and automation.
Best for: Sales-driven organizations prioritizing pipeline clarity over full-stack integration.
Monday Sales CRM extends Monday.com's project management DNA into CRM.
Strengths:
Highly visual interface
Customizable boards
Strong task tracking
Collaboration-friendly
It's ideal for teams already using Monday for project management who want CRM layered into their workflow.
However, automation sophistication, marketing depth, and contact center capabilities are limited compared to dedicated CRM and sales automation platforms. It often requires third-party tools for full marketing and support functionality.
Best for: Teams wanting flexible, visual workflows more than structured CRM logic.
When evaluating alternatives to Keap, pricing transparency is critical. Many CRM platforms advertise attractive starting rates – but scaling costs tell a different story.
Here's how pricing typically scales across major platforms:
|
Platform |
Pricing Scales By |
Hidden Costs |
Long-Term Risk |
|---|---|---|---|
|
Keap |
Contacts + Users |
Add-ons, premium support |
Per-seat escalation |
|
HubSpot |
Contacts + Hubs + Seats |
Feature gating |
Enterprise pricing jump |
|
ActiveCampaign |
Contacts + Users |
Tier upgrades |
Contact-based inflation |
|
Salesforce |
Users + Add-ons |
Implementation fees |
Consultant dependency |
|
Zoho |
Users |
Advanced modules |
Add-on stacking |
|
Pipedrive |
Users |
Automation limits |
Extra marketing tools |
|
Bitrix24 |
User tiers (not contacts) |
None required for core tools |
Predictable scaling |
For growing B2B companies, the biggest pricing threats are:
Per-user escalation
Contact-based inflation
Add-on stacking
A CRM for a growing business should:
Allow hiring without cost anxiety
Support contact database expansion
Eliminate need for separate helpdesk
Include automation without premium upgrades
Below is a high-level comparison focused on scaling B2B needs rather than marketing features alone.
|
Feature |
Keap |
Bitrix24 |
HubSpot |
ActiveCampaign |
Salesforce Essentials |
|---|---|---|---|---|---|
|
CRM |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Marketing Automation |
Yes |
Yes |
Yes |
Yes |
Add-on |
|
Helpdesk |
No |
Yes |
Yes (Service Hub) |
No |
Add-on |
|
Telephony |
Limited |
Native |
Add-on |
Limited |
Add-on |
|
Tasks & Projects |
Limited |
Native |
Limited |
Limited |
Add-on |
|
Unlimited Users |
No |
Yes (Free Plan) |
No |
No |
No |
|
Pricing Based on Contacts |
Yes |
No |
Yes |
Yes |
No |
|
Self-Hosted Option |
No |
Yes |
No |
No |
No |
The key differentiator becomes clear:
Keap and most competitors focus on CRM + marketing. Bitrix24 focuses on CRM + marketing + operations + collaboration – all natively connected.
Now let's move beyond feature lists and look at how Bitrix24 and Keap compare in real-world B2B growth scenarios.
If you're evaluating a serious Keap alternative, the decision likely centers on scalability, automation depth, and total operational efficiency.
Keap:
CRM with marketing automation layered on top. Keap was built to help small businesses manage contacts and run email campaigns. While capable, its structure revolves around CRM + campaigns, with other capabilities added via integrations.
Bitrix24:
Complete business operating system. Bitrix24 approaches CRM as one module inside a larger ecosystem. Sales, marketing, support, operations, communication, and collaboration are built on the same database from day one.
This difference impacts everything:
Data visibility
Workflow complexity
Integration requirements
Cost scaling
Keap CRM Includes:
Contact management
Basic pipelines
Campaign tagging
Email-driven follow-ups
Limitations:
Complex pipeline customization can become restrictive
Limited operational process automation
Reporting often requires manual structuring
Bitrix24 CRM includes the following:
Leads and deal pipelines
Customizable sales stages
Estimates and invoices
Call tracking and logging
Lead scoring
Conversion analytics
Task automation tied to deals
Because Bitrix24 integrates telephony and contact center functionality, every call, chat, and message can attach directly to the CRM record – no syncing required.
For B2B sales teams managing multi-stage deals, Bitrix24 provides deeper operational alignment between sales reps, managers, and support teams.
Keap:
Visual campaign builder
Email automation
Basic SMS functionality
Tag-based segmentation
While effective for simple nurture flows, complex branching can become difficult to manage at scale.
Bitrix24:
Unlimited workflow building
Triggers across deals, tasks, calls, and forms
Custom business process automation
Internal workflow routing
Cross-department automation
In Bitrix24, automation is not confined to marketing. It extends to operations. Examples:
Automatically create onboarding tasks when a deal closes
Route leads to specific sales reps based on territory
Trigger internal approval flows before sending quotes
Escalate high-priority inquiries automatically
This level of automation is difficult to achieve in Keap without external tools.
One of the biggest gaps in Keap is native communication tools.
Keap:
Email integration
Limited phone support options
No full contact center
Most companies must integrate third-party telephony systems. Bitrix24 Contact Center includes:
Telephony
Call recording
Live chat
Facebook/Instagram/WhatsApp integration
Unified inbox
SLA tracking
Every interaction feeds into the CRM timeline. For B2B companies with account managers, SDRs, and support agents collaborating, this unified view significantly reduces communication silos.
Let's examine a practical scaling example – here's a real-world scenario:
50 employees
20 CRM users
50,000 contacts
Sales + marketing + support teams
Estimated costs – Keap:
Base subscription
20 user seats
Contact tier upgrade
Possible add-ons
Total monthly cost can easily exceed $1,000, depending on plan configuration. Add separate tools for:
Helpdesk
Telephony
Project management
Total stack cost increases further.
Estimated costs – Bitrix24:
Tier-based plan (user limit model)
No contact-based inflation
Helpdesk included
Telephony included
Task management included
The key difference is predictability. With Bitrix24, hiring new team members doesn't automatically multiply your cost. Growing your contact database doesn't trigger pricing penalties.
Over 2–3 years, the total cost of ownership difference becomes substantial.
Switching CRM platforms can feel overwhelming. But with structured planning, migration can be smooth and strategic. Here's how B2B companies typically transition from Keap to Bitrix24.
Document:
Active automations
Contact database size
Custom fields
Email templates
Sales pipelines
Integrations
This clarifies what must be replicated – and what can be improved.
Rather than copying workflows exactly, many teams use migration as an opportunity to:
Simplify outdated automations
Eliminate redundant tagging
Redesign sales routing logic
Improve lead scoring models
The advanced automation in Bitrix24 often allows consolidation of multiple Keap campaigns into fewer, cleaner workflows.
Contacts, deals, notes, and communication history are imported into Bitrix24 CRM. Because Bitrix24 supports broader modules (automation, telephony, tasks), companies often take this opportunity to centralize previously separate systems.
Also, there are plenty of migration apps on the Bitrix24 Market that allow for a quick and easy data migration from services like Trello, Zoho, Salesforce, MailChimp, Pipedrive, and more.
Many B2B teams:
Launch CRM first
Roll out marketing automation
Transition support and contact center
Retire legacy tools
This phased approach reduces disruption and allows team training along the way.
Once centralized, companies typically experience:
Improved cross-team visibility
Faster lead response times
Better reporting accuracy
Reduced integration maintenance
Migration isn't just about replacing Keap – it's about restructuring for scale.
Top alternatives to Keap include Bitrix24, HubSpot, ActiveCampaign, Salesforce Essentials, Zoho CRM, Pipedrive, and Monday Sales CRM. The best option depends on your growth stage and operational priorities.
If your focus is inbound marketing and content-driven growth, HubSpot may be appealing. If advanced email automation is your priority, ActiveCampaign is often considered. For budget-conscious teams, Zoho CRM can provide broad functionality at a lower entry cost.
However, if your goal is consolidating CRM, marketing automation, support, and collaboration into one system – while avoiding aggressive per-user pricing – Bitrix24 is typically the strongest strategic upgrade.
Growing B2B teams commonly outgrow Keap due to:
Per-user pricing escalation
Contact-based pricing growth
Automation limitations
Need for helpdesk integration
Tool fragmentation
Limited telephony capabilities
Add-on and integration fees
As teams expand, CRM costs multiply with each new hire. Meanwhile, sales processes become more complex, requiring deeper automation and cross-department coordination.
Many businesses discover that Keap works well as a starter CRM – but scaling operations requires a more comprehensive platform.
For companies scaling headcount and operational complexity, Bitrix24 offers structural advantages:
Unlimited users on free plan
No contact-based pricing
Built-in contact center
Advanced workflow automation
Integrated project management
Native telephony and live chat
Bitrix24 is designed as a full business operating system, not just a CRM with marketing features. That makes it particularly attractive for companies managing sales, support, onboarding, and internal collaboration simultaneously.
Keap remains effective for small teams with simple pipelines, but scaling B2B organizations often benefit from deeper consolidation.
Migration is typically straightforward with proper planning.
Contacts, deals, notes, tags, and campaign data can be exported from Keap and imported into Bitrix24's CRM. Many companies choose a phased migration approach:
Import CRM data
Rebuild automation workflows
Transition marketing campaigns
Integrate support and contact center
Migration is often seen as an opportunity to simplify legacy workflows and eliminate outdated tags or redundant automation sequences.
Keap focuses primarily on CRM + email automation. Bitrix24 combines:
CRM
Marketing automation
Sales intelligence
Contact center
Helpdesk
Tasks & projects
Website and landing pages
All modules share the same database. This eliminates sync errors and allows automation across the entire customer lifecycle – not just marketing.
Yes. Bitrix24 supports multi-stage deal pipelines, custom automation triggers, internal approval workflows, task routing, and cross-team collaboration.
For B2B companies with long sales cycles involving multiple stakeholders, Bitrix24 provides more flexibility than Keap's campaign-based automation structure.
Keap pricing typically increases as you add users and contacts. Over several years, costs can scale significantly.
Bitrix24 uses a user-tier model without contact-based inflation. This makes long-term budgeting more predictable – especially for growing B2B teams expanding both headcount and lead volume.
In many cases, yes. Bitrix24 can replace:
Standalone helpdesk software
Telephony systems
Email marketing platforms
Landing page builders
Basic project management tools
This consolidation reduces integration maintenance and lowers total cost of ownership.
If your B2B company is:
Hiring aggressively
Expanding departments
Increasing deal complexity
Managing multiple communication channels
Paying for multiple disconnected tools
Then your CRM should evolve with you. Keap works well for early-stage small businesses. But mid-market growth demands the following:
Deeper automation
Broader integration
Predictable pricing
Operational consolidation
Bitrix24 is built specifically for this stage of growth.
Growing B2B teams switch to Bitrix24 to eliminate per-user pricing pressure and unify their operations.
CRM + Marketing + Support in one platform
No contact-based pricing inflation
Advanced automation without complexity caps
Built-in telephony and contact center
Self-hosted option available
See why scaling teams choose Bitrix24 over traditional Keap alternatives.
Explore full Bitrix24 CRM features
Discover powerful marketing automation for B2B
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Start your Free CRM signup
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