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  • From Bitrix With Love - Bitrix24 St. Valentine Special

    Yana Prokopets 11 February 2016 43

    They say money can’t buy you love, but it certainly gets you advanced Bitrix24 features, more online storage and unlimited users. And if the thought of upgrading your Bitrix24 plan ever crossed your mind, now is the best time for that. Only this month from Feb 12 to Feb15, you can get a three month subscription for any Bitrix24 cloud plan with a 50% discount.

    Think of it as a big circle of love – we love you, you love Bitrix24 and everyone loves 50% off label. Don't fight the destiny, grab your credit card and place your order online!

  • Matthew Paulson - entrepreneur, investor and author of Email Marketing Demystified.


    What is the biggest email marketing mistake or mistakes that you see companies make every day?

    MP: The biggest mistake that companies make regularly is that they email people they have no permission to send mail to. Many companies, especially small businesses, will enter the email address of everyone they know or have gotten a business card from into their mailing list without asking permission from them. Inevitably, recipients of their email will click the “report spam” button and all of their messages will start going into the spam folder or not delivered at all.

    The other big mistake that people make is that they fail to segment their list. I can’t count how many companies I’ve purchased a product from and then gotten an email from them promoting the product that I’ve already purchased. Every email marketer should break down their list based on their subscribers’ past behavior (such as purchasing products, signing up for a lead magnet, etc.) and then only email the people who are relevant to any given email.

  • A branding enthusiast, serial entrepreneur, and resilient businesswoman, Karen Post helps businesses stand out & step up their brand.


    Before we start, could you first explain how the advent of intranet, social networks, mobile revolution changed branding and how digital branding is different/similar to traditional methods used pre-2000s?

    KP: There is a lot of common ground in both traditional and digital branding.

    Same path forward
    Attraction, belief/values, attachment and advocacy.

    They both are reputations, images and perceptions of business entities, products and or services. The brand is that mental impression and emotional connection with the seller and prospect or the buyer. Both are created by a sum of actions, communications and experiences. While the consumer makes the final decision about a brand, the brand owner has a lot of control to drive the opinions around its brand.

    Big difference
    Digital is 24/7, real-time, responsive and can be personalized. The experience is limited to visual and audio senses. Relies on data and must be fast.

    Traditional means has a heart beat, a human smile and can leverage all 5 senses. Humans still need humans.

  • Bitrix24 Web Cluster Introduction

    Yana Prokopets 2 February 2016 97
    The Web Cluster module is available in Bitrix24 BizPace Enterprise version.

    Web Cluster solves the following issues:

    Site scalability under rising workloads

    As your intranet matures, growth in popularity and traffic increases, as do the resources it requires: CPU, memory, disk space.

    Bitrix Web Cluster provides a flexible solution with real-time scalability of the specific resources (the database or web server) which need to be expanded, simply by adding new machines to the cluster.

    Key features of the technology:
    • machines (nodes) in the cluster may have completely different configuration: a virtual host, VPS, dedicated server, cloud instance, etc.;
    • nodes can be distributed in any manner needed, even being located in separate data centers;
    • adding nodes increases site performance proportionally to the capacity of the new resource.
    Backup Of System Nodes, Fault Tolerance And Continuity Of Service

  • Bitrix24 User Survey

    Yana Prokopets 1 February 2016 81
    Dear Bitrix24 user!

    Help us improve Bitrix24 service based on your needs and feedback. We have prepared a short Bitrix24 User Survey - it will take you 2 minutes to complete. Rest assured the answers you provide will be kept anonymous and confidential.

    Take a chance to win 1 year of Bitrix24 Standard plan subscription free (winner will be picked randomly)! The winner will be announced March 2nd 2016.

    Thanks for participating!
  • As a leader, a big part of your job is in setting goals, pulling out motivation, pushing your team forward, inspiring them to be creative. Overseeing progress, in other words. Another big part of your job, however, is in setting and enforcing limits. This often feels like a bad-guy role; nobody likes being the one who has to say No all the time.

    But limits, such as clearly defined job roles, actually bring more creative freedom for your team. By defining job roles for each team member, you'll help your team work together better and feel secure enough to come up with innovative, inspiring solutions and creative work.


    Present Job Roles as Protections, Not Limits

    Start by introducing job roles to your team as beneficial protections for them, not as limits being assigned arbitrarily. To convince your team that job roles are beneficial, go over these points:

    Everybody has a lot to do, and no one can do it all. Job roles keep you from feeling responsible for everything, and keep you from being overwhelmed with tasks that shouldn't really be yours to do.

    Job roles keep others from taking on the tasks or projects that do belong to you; you can feel secure knowing that you can plan for work, prepare, put effort and time in and not have it unintentionally undone by another team member.

    You shouldn't be held responsible for something you didn't do; without clear job roles, however, it's often hard to trace a decision or idea back to the starting point. Job roles protect you from being drawn into issues that aren't yours or receiving blame you don't deserve.

    It's easier to focus and accomplish when you know exactly what's expected of you. It's also easier to communicate when you know exactly who is in charge of each area or task. Job roles help eliminate confusion and redundancy, so everyone can work more productively and have to deal with fewer unwanted distractions.

    Tags: tips
  • Bitrix24 Telephony Rates Are Lowered By Up To 90%

    Dmitry Davydov 27 January 2016 134
    Great news for our telephony users. Our partner VoxImplant just lowered their phone rates for many countries by up to 90%. For example, phone calls in Poland used to cost 15 cents a minute, but now are only 1.5 cents. Germany, France, UK, Netherlands, Belgium, Sweden, Norway have all got a lot cheaper as well. In most countries in the world, from US to India to Brazil to Mexico to Indonesia, you can now use Bitrix24 telephony for local phone calls at only 1-3 cents per minute. You can see the rates for your country at

    If you are not aware that Bitrix24 comes with telephony, feel free to watch this webinar. To sum up, when you use Bitrix24 you can

    - Rent local phone numbers in 43 counties at $4-$11/mo
    - Rent toll free numbers in US
    - Record conversations
    - All calls are logged automatically in CRM
    - Calls will be routed automatically to assigned managers
    - Works with VoIP phones and soft phones
    - Can be integrated with your PBX
    - Works on Bitrix24 mobile apps for iOS and Android
    - Unlimited lines per phone number
    - Unlimited numbers per account
    - Employee extensions

    Happy calling!
    Tags: CRM, telephony
  • Outbrain Tips And Tricks

    Dmitry Davydov 27 January 2016 120

    Outbrain is our #2 source of commercial traffic, after Adwords. We find that content amplification can be an extremely cost effective way of generating registrations inexpensively and has a number of side benefits. For one, it it’s not search engine marketing, so it doesn’t compete with Adwords, Adsense or SEO.

    But content amplification can be tricky. I suspect that bots and clickfraud problems that plague online ad platforms are a problem with content amplifiers as well. It’s easy to waste the budget if you are new to the game (let’s say I have a friend who did just that). So here are a few pointers. They may be highly subjective, but they reflect my experience and hopefully they’ll help you as well.

    1. Turn mobile traffic off

    It just doesn’t convert. I suspect, just like with Adsense ads, most of mobile clicks are accidental.

    2. Use block list extensively

    As a rule, your #1 source of traffic for any given Outbrain campaign will be crap. You can block up to 10 publishers yourself. But there’s really no limit to how many publishers you can place on your black list, if you contact Outbrain support, they’ll block unwanted publishers within a day. Blocking and unblocking publishers in conjunction with Google Analytics stats (bounce rate, time spent on page) will give you a decent idea of which publishers are the worst.

    3. Start with minimal bids

    When I create a new Outbrain campaign, the suggested bid price is around 80 cents. I find that with good copy and headline I can buy a lot of traffic paying 3–6 cents on average. Granted, Bitrix24 sells equally well in the golden billion countries (North America and Western Europe) and the developing world (India, Vietnam, etc), so your bids might be higher if you target specific countries, but again start low, then adjust.

    4. Direct promotion always never works

    Finish reading the post in my Medium blog
  • Being creative and solving problems are important skills for any team, no matter the area or project. Getting those creative solutions can be difficult, though; it's not easy to help your team develop a skill that is not quantifiable or formulaic. The very nature of creativity and the demands of problem solving make both endeavors difficult to standardize.

    Asking questions--lots of questions--is one way to help your team think more creatively and see more potential solutions. Asking the right questions will get even better results. Here are several questions you can adapt to use with your team.

    1. What would you do if there were no risk in trying it?
    Your people are smart. They know that risk is, well, risky. They know that creative solutions don't always work well for the first thirty or so iterations. They may want to be creative, but feel that their job security isn't worth losing just to be the “rockstar idea person” for this one project. So they dumb down their suggestions, going with the tried-and-true approaches rather than striking boldly into creative but very risky territory.

    When you ask them to imagine solutions with the risk removed, you're telling them it's okay to get crazy in a theoretical wonderland. Encourage discussions here; you'll get quite a few unrealistic ideas, but out of those may spring something both creative and actionable. That's your gold nugget.

    Tags: productivity
  • What Happened To Open Source CRM Anyway?

    Dmitry Davydov 24 January 2016 163
    I first wanted to sensationalize the title a bit and call it ‘Why Open Source CRM Died’. That’s not entirely true, as many open source CRM systems are alive and kicking, but it certainly would grab people’s attention, because I think it’s a very interesting subject. But let me first start with a Google Trends slide.

    I’ve shown it what feels like hundred times, typically to folks who want to be our CRM partners, saying that the graph demonstrates how quickly Bitrix24 grows (last year we grew close to 300% and that’s fr om a very considerable user base). And then one day a person on the other side replied that to him it showed that open source CRM glory days were over more that Bitrix24 was growing fast.

    That got me thinking.

    Ten years ago, heck, even five years ago, there were a lot of vendors that were convinced that they’ll make an open source CRM solution that’ll kill Salesforce. A few dared to actually to publicly make this prediction. But we know now that Salesforce biggest threat comes from Zoho, not SugarCRM, vTiger or any other open source solution.

    So what’s going on with open source CRM and why is that open source solutions dominate some niches, like content management systems, but not this one?

    First, you have to understand what ‘open source’ means. No, I am not taking about Wikipedia definition but rather what clients, vendors and partners are wishing for when saying ‘open source CRM’.

    To end users ‘open source’ means free — almost no exceptions. It’s not about source code or idealistic world views or desire to customize software, it’s about not paying anything. That’s wh ere the problems start — first, you need finish reading the article in my Medium blog
    Tags: CRM
  • One of the most sought after speakers in the country, the founder of Jolles Associates, Inc., Rob Jolles not only successfully sold for two of the most respected sales institutions in the nation; he managed their training as well. Author of three bestselling books, Rob inspires and demonstrates proven repeatable and predictable methods to improving sales-oriented businesses. A 24-year professional speaking veteran, it's not hard to tell why Rob's personal client list reads like a "Who's-Who" of Fortune 500 Companies.


    As technology evolves, more and more sales teams, especially the ones doing inside sales, chose to work remotely rather than sit in the same office. What factors should one consider when deciding whether they should build “real” sales team or a “virtual” one.

    RJ: Well, to be clear almost all real sales teams are in reality virtual. That’s because real sales teams are typically comprised of entrepreneurs who succeed or fail based on their ability to sell effectively. If the product requires face-to-face selling, success lies in not being in the office.

    In the past inside sales teams typically worked in a central location because their positions did not require travel, and that central location provided key information sources, and collaboration. However, technology has allowed us to have access to almost all information remotely, and online collaboration.

  • How To Localize Your SaaS Successfully

    Dmitry Davydov 20 January 2016 169
    This blog post originally appeared in my Medium blog. This is where I plan to post my thoughts on the industry, share marketing tips that worked for us and do other types of postings are more appropriate for a personal, rather than the corporate blog.

    You want your SaaS to be successful. You want it to conquer the world. So you are sitting in your SF headquarter, making plans. You are probably thinking that your Silicon Valley office address gives you a tremendous advantage — you have access to the best talent, ‘smart money’, billionaire mentors and so on. Yet, you might soon find out that your plot for world domination is flawed and hardly any sales come outside US. So, what’s going on?

    1. Why localize your SaaS?

    So, why even bother? It’s not that everyone doesn’t speak English, there are two real advantages when you localize your SaaS. First, many developing markets grow faster than US. Case in point — India is expected to add 60 million NEW internet users this year. Second, there is a lot less competition in many of these markets, meaning that you’ll acquire new clients faster AND cheaper. In our case (that would be India brings in 1/3 of US revenue, but the cost of acquisition is 1/5th , and we see this in other markets, like Brazil, Nigeria and Mexico. Granted, this is not a universal rule, but it is something to keep in mind, if you what to stretch your marketing dollar.

    Tags: marketing, Saas
  • YouNetSI, a major Bitrix Partner serving Southeast Asia, has created several useful add-ons for the Bitrix system that can be added to your Bitrix24 self-hosted (on premise) installation. YouNet works with some of the largest and most progressive organizations in Vietnam, so most of their tools were developed for these high-value clients, but the Bitrix24 world on the whole can benefit because the functionality of these tools is useful for companies of all sizes.

    YouNet has the following modules and tools available for installation as individually purchase tools. For details about installation (performed by YouNet in most cases), please contact their sales team.

    • Contract Management:
    There are three modules in the contract management solution.

    Template Management: High-level users have permission to develop or generate contract templates. These templates must go through an approval processes. After approval, these templates will be locked into a numbered version. They can be adjusted under other approval process.
    Contract Management: Users working with customers have permission to develop contracts with detailed information. A Contract is built starting with the selection of one of the approved templates fr om phase 1. An approval process is run for each such individual contract.
    Payment schedule tracking: After contracts are signed, the payment terms or payment schedules are entered into the system. Reminders are sent to specified people (internal and external) when payment date is coming.

    Permission control

    Create/Develop Contract fr om pre-defined templates

  • If the only yearly review you've experienced is the kind where you sit down with your boss (or your employee) and go over a careful list of praise and critiques, you're missing out. The personal yearly review is one you conduct yourself, for yourself. Not only will a personal yearly review help you gain more value from what you've experienced in the last year, it will also help you prepare for an even better next year.

    Learning from Experiences
    Every experience you have can teach you something. But you'll only gain knowledge and insight if you're open to learning, consciously analyzing situations and outcomes. Both the good and bad experiences can teach you lessons on success. A yearly review is a way to dedicate time to gaining the knowledge that's already there, waiting for you.

  • What Your Team Really Wants for the Holidays

    Dmitry Davydov 11 January 2016 190
    Before you place that order for more company-logo emblazoned travel coffee mugs, consider this: while your team will certainly smile and thank you for your thoughtful gift, what they really want is something totally different.

    Your Team Wants Autonomy
    Following someone else's set of rules is hardly ever fun. Unfortunately, companies often build a set of comprehensive rules, often for the sake of equality and organization. Great goals, but the end result could be unhappy employees who just wish they had a little more control over their own work.

    When people have more choices, they enjoy their work more, and are better at it. The choices don't have to be monumental ones: simply being able to arrange their desk and workspace, choose when to take their lunch breaks, and choose their own favorite tools can make a huge difference.

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