With all the information, tools, and advice for digital marketing, trying to figure out how to better your business's digital efforts is a lot like facing down a giant buffet. It all looks delicious, but you've only got so much room on your plate.
You have to choose wisely how you'll spend the resources you have available.
Trends and buzzwords don't help. Every week there's another new, sure-fired way to win consumers, attract attention, and promote your business. But you don't need a trend or a buzzword. You need bottom-line, tried-and-true concepts that will work, day in and day out.
Well, here they are.
Concept 1: Automation Is Good
The beauty of digital marketing is that it's digital, which means you can take advantage of the plethora of digital automation tools on the market. There are many excellent, free services and tools, and just as many more excellent, affordable options. For example, you can automate status updates (with a scheduling tool), social responses, sharing across multiple channels, data collection and analysis, email campaigns, and follow-up communication.
What you don't need to do is waste your time sifting through every option, comparing details that don't really matter. Instead, decide which digital marketing task takes up the most time, find a tool that makes it easier, and use that tool faithfully.