1. What mobile marketing mistakes to you see companies make most often?
Yana, this is a loaded question. There are many mistakes being made in mobile marketing. The key is learning fr om failure and moving forward. This cannot be done if you’re not looking at the metrics or not measuring anything. One of the greatest strengths of mobile marketing is the ability to track almost every action on a mobile device.
Thinking a mobile app is a mobile marketing strategy has always been one of my favorite mistakes. Too many companies still have the mindset that because my competition is doing it, I need to. Be honest with yourself and always ask, “Why do I want/need a mobile app?” If you want one, reconsider. If you need one, why? The development of a mobile app and ongoing maintenance can be costly. Make sure you have a solid business case and can support the reasoning.
It has become imperative to have a mobile-friendly web site. It doesn’t matter if you are business-to-consumer or business-to-business. Everyone is on the move, everyone is mobile and few give a second chance.
1. What mobile marketing mistakes to you see companies make most often?
The first mistake companies make most often when embarking on mobile marketing efforts is to not ensure their own website - or the destination site where they're driving consumers - is mobile friendly.
In this day and age of marketing, making your website more mobile should be a given.
Another mistake is to treat the mobile platform in the same way you treat the web platform, forgetting about certain limitations given smaller mobile device screens and even shorter attention spans. People tend to access their mobile devices on the go so mobile marketing needs to be carried out in more compact and condensed ways.
It might be a merger, a buy-out, company-wide restructuring, a round of layoffs, or an industry-wide economic plummet that’s left your team reeling. Or perhaps it’s something on a smaller scale: an unexpected firing or resignation, the loss of a key client, or a project that exploded in everyone’s faces.
Whatever the crisis, you’ve survived it, but now you’ve got a team of war-weary, discouraged team members looking to you.
Here’s how you can help your team pull together again.
Don’t Ignore the Crisis
One of the worst things you could do as team leader is simply act as if nothing has happened.
1. What is the biggest online marketing mistake that companies make in your opinion?
The biggest online marketing mistake a company can do is to not be present. Putting up a website and leaving it is not the way to generate traffic and leads for your organization. The key to online marketing is to be present and in the moment with your customers and future customers. As a retail company, you might be changing your offers on a daily basis, or as a marketing company you might have a blog that you keep up to date. Letting your customers know what is going on with your organization is key to gaining and maintaining customers.
Your business is running well, profits are growing, and you feel the urge. You want to push to the next level. How do you know it’s the right time? Check out these five signs it’s time to expand.
Your Finances Are Organized
Your financial records are filed. Your accounting system is set up completely and you know how to use it and you do use it. You know where your money is and you keep track of where it’s going. You make sure your bills get paid on time. You pay invoices before they come due. You negotiate with vendors for the best rates.
You’re either a whiz at accounting yourself, or you’ve hired a company accountant, or you have a great accountant on retainer. You know the numbers, and you watch (and can easily track) your bottom line.
We have recently released new Bitrix24 Drive and added quite a few new features to it. Here's what you can do with your Bitrix24 Drive now:
Share your documents All your work files can be stored and managed inside Bitrix24. Upload your reports, presentations, photos, contracts, documents and other files to “My Drive” and share them with other Bitrix24 users – simply choose access level permission for each employee or department (read, edit, full access):
Corbin Ball, CSP, CMP, DES, MS is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the largest meetings tech site on the web.
1. What event management mistakes do you see people make over and over again?
This has nothing to do with technology, but it is a problem I see regularly: Receptions should be about networking (communicating with each other). Often times, loud music and other sounds make it impossible to carry on a conversation. At the minimum, quiet spaces should be available for those that wish to talk. I like to dance, but a higher priority for me at events is communication.
Many of the biggest barriers to productivity can be overcome with the simple act of asking for help.
Barriers to Productivity
The exact forces that conspire to derail your productivity are unique to you, your workplace, your personality, and what day of the week it is. There are, however, common obstacles to productivity that many of us face.
1. What is the biggest online marketing mistake that companies make?
Accepting average. Average online marketing is the norm because it has become accepted. Online marketing is treated as something done once the tick mark is placed in the box. We check it off, and consider it complete. Average starts by fooling yourself into believing that the metrics of the platform or tool are more important than the reason you set out to market in the first place, to get customers.
Likes are not customers, tweets are not customers, clicks and impressions are not customers. They are not customers until they buy something. You need to break fr om the status quo and understand that showing up in Google is not success, likes are not the goal, and these things are the starting point, not the finish line.
We coined a term at my marketing company (Single Throw), “NOMAM” No More Average Marketing. NOMAM is more than a trademarked tagline, it’s a mantra that we live everyday across every project. Average won’t win, never has, never will.
Michael Podolinsky is Asia's Productivity Guru. For 33 years he's studied and taught productivity systems and techniques including Time and Stress Management, Managing Teams Productively, Facilitation Skills to get team members to open up and how to train, coach and mentor people.
He can be reached via his Website, on LinkedIn and Facebook.
1. There are a lot of great tips regarding personal time management. But when you work with a group of people on a project, other team members can always drag you down. What can you do to ‘protect’ your project fr om people with less then ideal time management skills?
Deadlines fix most time related issues. Cyril Northcote Parkinson gave us Parkinson's law, "Every task will expand to the time allotted to it." Give a shorter time and have mile markers where they are responsible to submit work or to have completed a portion of the project and it will tend to keep them focused. With those who 'tend to be late', give them more mile markers and particularly towards the beginning of a project to develop the right momentum. Make sure up front they give their commitment to the project, not just lip service or you might as well find someone else to perform the task.
What you think you know about creativity might just be holding you back.
The Left-Brain vs. Right-Brain Model Is Just Wrong
We've long used the distinction of being a left-brain or right-brain thinker as a cute little way to show that a) we're smart about brain stuff and b) we're either creative or not creative.
In our neurological model, the left brain was all about decisions and analysis, definitive thinking and action, absolutes and logic. It had nothing to do with the effervescent, visual, expansive, relational right brain of creativity.
This post is going to break down the business process that is developed in this video:
This post contains all of the pertinent screenshots of the business process template.
First, there are a few notes that should be made:
1. There is already a Leave Request system in Bitrix24's onsite version. It is located under the Services section of the menu in the "Business Processes" menu item. In fact, the onsite version of Bitrix allows creation of business processes that are not based on lists or documents, but rather “object-less”.
2. The video emphasizes Lists and BPs, but incorporates several of Bitrix24's tools.
3. There is a "cleaned-up" version of the business process template that is downloadable from our Bitrix Gold partner. The bp as shown in the video has some rough edges.
Keeping your customers happy is no easy task. We talked to one of the world's leading customer service experts Chip Bell about what makes clients stay loyal and what obstacles companies face when trying to improve customer service:
1. It’s not exactly a secret that great customer service is a key to success to today’s hypercompetitive environment. People have been talking about this for years. Yet one can’t say that we’ve progressed a lot and customer service today is much better than, say, 20 years ago, at least as far as an average company is concerned. Why is that?
Blame it on Amazon, Disney, UPS, USAA, etc. who provide great experiences to customers. It has elevated the standard for "great customer service." After customers log on Amazon, they look at every other website through Amazon eyes. When the UPS delivery person walks fast delivering a customer's package, the USPS mail carrier gets painted with the same brush. Disney friendly raises the ante on the next receptionist or sales clerk the customer encounters. Another factor is the short term, quarter-to-quarter preoccupation some organizations have with the bottom line. Great customer service is an investment. And, there is not the quantitative cause and effect capacity to measure return that a company might have with adding a branch or new product. Yet, look at the organizations selected as the best customer service companies and they are also on the most profitable lists.