Running a barbershop today isn’t just about great fades and friendly service – it’s about keeping up with clients who expect convenience, speed, and seamless digital communication. Yet many barbershops still lose customers to missed calls, scheduling mistakes, and lack of follow-up, creating unnecessary revenue leaks.
Automation solves these problems by turning chaotic, manual processes into a smooth, predictable client journey that works even while the shop is closed.
In this article, we’ll explore the biggest pain points barbershops face and show how Bitrix24 CRM and automation tools can transform them into loyal, returning customers.
Every barbershop invests heavily in attracting new clients – ads, Instagram content, location visibility, partnerships, and word-of-mouth. But while marketing costs rise, most shops still rely on outdated, manual processes to capture, serve, and retain customers.
Missed calls during peak hours or after closing time. Forgotten reminders. Lost numbers in notebooks. Administrators overwhelmed with repetitive tasks. Zero follow-up after the first visit.
The result? A huge portion of potential revenue simply slips away. A client may love the haircut, but if you don't stay connected, they'll drift to the next convenient option. Not because you delivered poor service, but because your processes didn't keep up.
Bitrix24 solves this problem by giving barbershops a single, integrated platform that replaces scattered spreadsheets and manual reminders with a fully automated customer journey – from first contact to return visit.
We've put together five critical pain points holding many barbershops back. Here in this article, we'll explore those and also show you how Bitrix24 CRM, sales automation, and marketing tools eliminate them – freeing up your team, stabilizing revenue, and boosting customer lifetime value (LTV).
It happens every day: a potential customer visits your website at 8 PM. They want to book a haircut for tomorrow morning, but the shop is closed and there's no one to answer the phone. The site has no booking button, no online form, no chat.
The potential customer then clicks the back button and books with the first barbershop offering 24/7 online scheduling. You lost the client before your day even started.
Booking forms in Bitrix24 CRM allow you to create a completely custom form and embed it on your website or social pages. Configuration takes just a few minutes:
From now on, every submitted form can be set to automatically create a lead or deal in CRM – no manual typing.
The Live Chat Widget can be added to your website and then be used to accept requests from potential customers. It works 24/7 and allows you to capture leads even outside your business hours.
To configure the widget, go to CRM => More => Customers => Contact Center. There, open the Live Chat tile and follow the instructions.
Once you've configured the Live Chat, it will appear on your website and can be used for booking purposes as well. Now your shop captures clients even while you sleep.
Every website visitor becomes an automatically created CRM entry. No more lost leads. No more “missed opportunities.” Your competitor is no longer “available” while you're offline – your system is.
Enhance support, track customer interactions, and automate follow-ups with Bitrix24 CRM for customer service. Free forever, unlimited users.
GET BITRIX24 CRM FREEYour administrator spends hours:
Clients sense the chaos. Scheduling mistakes damage your reputation.
Booking in Bitrix24 lets you turn each barber into a bookable resource. This means that when a potential customer calls or writes, you can book their appointment, tie with a particular resource (barber) and link this appointment to a CRM deal/contact.
Now, your CRM instantly knows which barber can take which client at what time. Now, let's talk more about automated customer messages.
To automatically confirm bookings, you can set up an automation rule – the process is fully no-code and requires just a few simple actions:
This creates a professional, modern customer experience – instantly.
In the rare case of overlapping bookings, add an automation rule that tracks if resource calendar is busy, and, if so, automatically creates a task with the following parameters:
This way, your admin sees conflicts immediately, instead of discovering them too late.
Flawless scheduling. No more collisions. No more manual data entry. Your administrator becomes a supervisor – not a human booking machine.
A no-show is the worst kind of loss: you reserve the slot, prepare tools, and turn down other clients… and then the chair stays empty. Calling clients manually for reminders is tiring and often ineffective.
Clients appreciate gentle reminders – not pushy calls.
Overbooking in Bitrix24 allows you to schedule two customers for the same time slot. If one cancels or reschedules, the other keeps the slot.
You can add two customers to one slot in two ways:
This prevents expensive last-minute no-shows.
If all slots in the schedule are occupied, you can add the customer to a waiting list. This helps to:
All entries in the waitlist are sorted by the time of addition: today, this week, last week. You can track customers who have been waiting longer than others. This reduces the risk of losing them due to long waits.
Fewer no-shows, reclaimed lost hours, cleaner scheduling, and less stress for staff.
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And happy clients rarely leave reviews unless encouraged.
Using automation rules in Bitrix24, you can set up an automated text message or email that will be sent out to a customer after the appointment. In this message/email, you can include a link to a web form that contain a set of questions to be answered by the client.
Naturally, this form can be designed from scratch (or template) inside Bitrix24, which makes the feedback collection and processing even easier.
Here are a few fields you can use:
Structured feedback beats random comments.
Set another automation rule that will send out a thank-you message to anyone who's completed the survey. Include:
Once it's done, you can move the deal to “Happy Client” in your sales pipeline. This increases retention and gently promotes repeat visits.
In case of receiving negative feedback, set an automation rule to:
Responding quickly turns a potential negative review into a positive recovery moment.
You stop guessing and start managing with real data. Problems are addressed instantly. Satisfied clients return and bring friends.
Barbershops often focus too much on new acquisitions. But research is clear:
Bitrix24 features built-in email marketing, allowing you to send with up to 100,000 emails per month (see Plans). Not only that, but you can also create segments and automate campaigns.
Go to Marketing → Email campaign and create:
Segment 1: Dormant Clients
Segment 2: VIP Clients
These segments update automatically – no manual sorting.
Campaign 1: “We Miss You” Offer
Campaign 2: Birthday Greeting
Automation makes your brand feel personal and caring.
Maximize marketing efficiency by keeping your CRM clean:
A clean database dramatically increases SMS/open rates.
Clients return more frequently. VIP clients feel appreciated. Marketing becomes predictable instead of random blasts.
The Bitrix24 auto-funnel is not an expensive technical project – it's a practical investment in predictable revenue.
When barbershops automate the customer journey, they stop losing clients to outdated processes and start building long-term loyalty, stable schedules, and a much higher customer lifetime value (LTV). Your team focuses more on delivering great service and less on administrative chaos
Stop the revenue leakage. Start implementing Bitrix24 – step by step – and build a barbershop that grows even while you sleep.
Improve retention and satisfaction with streamlined communication and automation tools in Bitrix24. Free forever, unlimited users.
GET STARTED FOR FREEIn the CRM Form settings, select “Create Item: Deal” and choose your pipeline (e.g., “Haircut Bookings”). Every form submission enters that exact pipeline stage.
Yes. Mark each barber as a Resource in Calendar. When clients open your CRM Form, Bitrix24 automatically shows only available time slots based on resource availability.
In your pipeline automation, add a rule:
Create a dynamic segment:
Use this segment for onboarding campaigns or second-visit incentives.
No. Bitrix24 integrates with WhatsApp via official connectors (such as Edna). Once activated, you can send automated messages directly from CRM.
Because surveys are sent directly to clients – and responses go only to you – you collect real, internal feedback instead of public reviews.
LTV = total revenue you earn from a client over their lifetime. In Bitrix24, you can calculate LTV using:
Custom reports automate this fully.
Instantly. Use automation rules to create an URGENT task and notify your team the moment a low survey rating is submitted.
The Dormant Clients segment + personalized SMS/email campaigns (“We Miss You”) consistently drive reactivations.
For barbershops, Deals are best. They allow you to manage stages like Booking → Confirmed → Completed → Feedback → Repeat Visit.