Social CRM

Social CRM implies integrating social media channels into the CRM system. This opens up an opportunity for multichannel communication. Companies can interact with their customers using not only such traditional channels as phone, text and email but also social networks.

Effective Social CRM


Many companies introduce social CRM to their business processes since it helps to act faster and even predict customers' demand.
It is also a great tool for raising your brand credibility.

Oftentimes, people choose social media to contact client support.

Some large enterprises claim that about 40% of their feedback comes from these sources.
Monitoring social networks for complaints may speed up the process of their resolution.
If you are searching for a reliable social media CRM system, consider Bitrix24.

Bitrix24 provides CRM with various integrations. It is an efficient software technology that can help you better interact with your clients and generate more leads.
Keep all the data relating to client interactions in one place, so you will not have to switch between applications.

Bitrix24 designed a full-featured mobile app for users to be able to perform tasks wherever they are.
It is free and supports iOS and Android operating systems. With the app, you can receive a full social CRM experience on the go.

With Bitrix24, you may choose a free cloud-based edition with a basic range of capabilities. If you prefer a more advanced social CRM and wish to get in-depth reports on your promotion campaigns, consider paid plans. This will unlock such features as sales intelligence and sales and marketing automation.


Customer database

Create a comprehensive database in the social CRM program, that includes all your past, current, and potential clients.

Bitrix24 allows you to keep all information collected from social networks and other sources in one system.


Social media Integration

Social CRM by Bitrix24 provides integration with such networks and messengers as Facebook, Instagram, Skype, WhatsApp, Telegram, and iMessage.

Facebook and Instagram support two-way integration, which means that, when someone leaves a comment or sends you a message, it will be shown inside your CRM system.


Leads and demand generation

The social media CRM allows you to acquire new leads with social networks and messengers.

See where the majority of leads come from and calculates the percentage of those becoming paying clients.


Analytics for every deal

Using a social media CRM provides you with an opportunity to receive a detailed analysis for every deal.

Help track the client’s path to purchase, which implies identifying a range of channels that customers use or were exposed to before making a purchase.

This includes applications, emails, online shopping websites, and social media. With the social CRM tool, you can store the entire history of interactions in your program.


Sales intelligence

If you wish to run promotion campaigns on social media, you will be able to do it with the social CRM.

The system calculates return on investment for Facebook and Google Adwords.
It shows the amount of money spent on a particular traffic channel and how many customers it generated.

Bitrix24 is available for both online and offline campaigns for any custom period.
The sales intelligence tool identifies keywords and phrases that encourage people to make a purchase. So you can evaluate the efficiency of your marketing strategy.


Client support

Bitrix24 offers multiple options for providing great customer support.
Going with the platform as a social CRM solution provides you with traditional communication channels along with social media.

If a client opts to interact with a company through a social channel, then this inquiry can be efficiently tracked and managed.
The opportunity of multichannel interaction helps you connect with your customers through their preferred channel.
If your company is able to effectively address all issues, it establishes strong relationships with your clients.

Choose whether you wish to deploy the system on your own server or store your data in cloud.
The self-hosted version can be easily installed since it has low deployment requirements.


* Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page.

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Basic Features

  • Free unlimited records
  • Free 5GB online storage
  • Free email marketing
  • In-built contact center
  • Free customizable fields
  • Free quotes & invoices
  • Free call center
  • Cloud or self hosted (open source code access)
  • Free mobile CRM iOS and Android
  • Free integrations (RestAPI)

Fully Featured CRM

Fully Customizable

  • Custom fields
  • Sales automation
  • Custom forms
  • Flexible access right settings
  • Web to CRM
  • Email to CRM
  • Call to CRM
  • Contact center to CRM
  • Learn more

Unlimited Contact Center

Powerful Analytics

  • Custom reports
  • Dashboards
  • Sales pipeline
  • Sales funnel
  • Expected sales
  • Agent activity reports
  • Unpaid invoices
  • Lead sources (marketing channels)
  • Learn more

Bitrix24 manuals are available at training.bitrix24.com. We also have a great YouTube channel that covers every aspect of Bitrix24 apps, from sales to planning to communications to document management. To download self hosted editions of Bitrix24 that can be installed on your own server and come with open source code access, please visit Bitrix24 Self Hosted page.

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