15 Free Email Marketing Tools in 2021

15 Free Email Marketing Tools in 2021
Vlad Kovalskiy
August 24, 2021
Last updated: August 24, 2021

1. Bitrix24

This is one of the most famous email marketing services on a global scale. Actually, Bitrix24 is a large and versatile solution that features a powerful CRM, an in-built contact center, task and project management tools, time management instruments and many other helpful options. When building your emails, you'll be able to customize them relying on the information from the CRM. You can send out your emails right from the Bitrix24 interface — and once your campaign is over, the app will provide you with detailed analytics.

Professionals value Bitrix24 for its highly efficient segmentation, easy integration with third-party products, superb lead nurturing opportunities and useful notifications. This solution is available in cloud and on-premise formats and it has a mobile app for iOS and Android.

Pricing: choose from 3 plans whose prices vary. Free subscription offers unlimited users. 


2. Benchmark Email

This product comes in handy for designing responsive emails that look equally stunning on all types of devices. This app allows you to do the following.

  • Add images to your messages

  • Edit these images

  • Use effects

  • Add stickers

Benchmarks Email contains dozens of pre-designed templates. But if you have the HTML skills, you can create your emails from scratch. When editing your emails, use the dual view feature to check how they look.

Pricing: the Pro plan costs $13 per month. The Enterprise plan has a custom price.


3. EmailOctopus

Compared to other free email marketing tools from this article, this is probably the simplest one. However, it enables you to send more emails per month than most of its rivals — and you can do it from as many email addresses as you wish. EmailOctopus operates on the Amazon SES infrastructure. It smoothly integrates with Zapier, WordPress and MailOptin, which allows you to quickly exchange customer data between multiple databases.

Pricing: the cost of the Pro plan might vary from $30 to $950 per month, depending on the number of emails and subscribers. Besides, you can request a custom plan for extra-large-scale mailings at an individual price.


4. ExpressPigeon

Opt for this one if your mailing lists are not too long but you target your products to very high-priority subscribers. This app enables you to do the following operations.

  • Build emails

  • Personalize them

  • Send high-volume emails

  • Automate responses

ExpressPigeon is famous for its exceptionally high customer satisfaction scores.

Pricing: starting from $1,000 per month.


5. HubSpot Email Marketing

This one is remarkably easy to use. Professionals can't stop praising its drag-and-drop visual editor and a collection of ready-made templates. This product seamlessly integrates with other HubSpot tools, including the CRM. After you sign up for the system, you'll be able to create a centralized contacts database, organize it in lists and track your email performance.

Pricing: the Starter plan costs $45 per month, Professional — $800 per month, Enterprise — $3,200 per month.


6. Kickbox Email Validation

This product differs considerably from all the other free email marketing tools mentioned in this article. It enables you not to build emails, but to verify them. Verified messages won't be labeled as spam and your recipients will be more likely to open them. Kickbox will make sure that all the email addresses in your database are valid and belong to real people. It seamlessly integrates with HubSpot.

Pricing: there are no monthly subscriptions. The price depends on the number of email addresses that you need to verify and starts from $5 for 500 verifications.


7. Mailchimp

This is a superb app for building and scheduling emails. If you want to add files and images to your mails, you can store them in the handy Content Manager. This tool allows you to design emails with minimum effort.

Besides, Mailchimp will generate smart recommendations for you. Relying on these insights, you'll be able to enhance the efficiency of your campaigns and boost your ROI. You'll be able to analyze the behavior of your target audience and automate your emails so that they reach your customers at the most opportune moment. Mailchimp will also help you to send order confirmations, abandoned cart reminders and so on.

Pricing: the Essentials plan costs $9.99 per month, Standard — $14.99 per month, Premium — $299 per month.


8. Mailjet

This one is famous for its real-time collaboration tools. Choose a pre-designed template, customize it and build responsive emails to impress your audience! When creating personalized emails, you'll be able to add dynamic content to them. Mailjet can seamlessly integrate with your CRM, so you'll be able to manage your mailing list through a single dashboard.

Pricing: the Basic plan costs $9.65 per month, the Premium plan costs $20.95 per month, the Enterprise plan has a custom price.


9. MailerLite

This app allows you to not only build emails using a drag-and-drop editor but also create responsive landing pages and work with a pop-up customizer. Smart tip: if the style of your landing page matches your emails, you can expect higher conversion rates.

MailerLite features a powerful built-in photo editor and a rich text editor. It enables you to create the same email in multiple variations and compare them to identify the one that will drive clicks more efficiently. After you carry out a campaign, you'll receive an informative report about it.

Pricing: starts from $10 and depends on the number of your subscribers.


10. Moosend

Install this app if you want to save time by automating repetitive tasks. Based on your subscribers' activities and information, you'll be able to design behavioral email campaigns. To improve the accuracy of your mailings, you can rely on the Moosend advanced segmentation feature.

After you carry out a campaign, this app will generate an insightful report about it. This will enable you to fine-tune your mailing strategy. Moosend easily integrates with many third-party apps. It is one of the very few free email marketing tools that don't automatically add their logos to your emails.

Pricing: the Pro plan costs $8 per month and the Enterprise plan has a custom price.


11. Omnisend

This sophisticated tool enables you to integrate all your communication platforms in one place. You can automate your email delivery using behavioral triggers. Based on analytical insights, you'll be able to schedule your communications so that they have maximum efficiency. Also, Omnisend will help you to enhance the content of your marketing messages. This tool allows you to include products, gift boxes, discount coupon codes and scratch cards in your messages.

Pricing: the Standard plan costs $16 per month, the Pro plan costs $99 per month and the Enterprise plan has a custom price.


12. Sender

This tool enables you to create visually appealing newsletters without any HTML knowledge. You pick a template and customize it with texts, videos and images. Plus, Sender allows you to personalize your newsletters for each recipient.

Impressive analytical capabilities are what differentiates this app from most other free email marketing tools. You can check whether your recipients opened your letters and followed the links, you'll get to know when they did it and so on. Based on your subscriber actions, you can build their accurate buyer profiles — which should help you to boost the efficiency of your email strategy.

Pricing: the cost of the monthly subscription varies from €9 to €399.


13. Sendinblue

This product doesn't limit itself exclusively to email marketing. With its help, you can also create landing pages and manage your customer relationships. When you need to create an email, you'll be able to choose from over 70 responsive design templates. The system enables you to preview the results to make sure that they will look nice on a display of any size. Then, you can carry out A/B testing and segment your recipient lists to better target your audience.

Pricing: the price of the Lite plan might vary from $25 to $99 per month. The Premium plan costs from $65 to $599 per month. Besides, you can opt for the Enterprise plan with a custom price.


14. SendPulse

It features an extensive collection of professionally designed email templates that you can customize with the help of a drag-and-drop editor. You can set the time when the system will automatically send out your messages. SendPulse will help you to find an optimal time for your mailings, based on user behavior, event triggers and other variables.

To identify your most valuable subscribers, you can rely on the in-built subscriber rating feature. It will allow you to estimate how frequently your subscribers open your emails, when they do it and how eagerly they follow your links.

Pricing: the Standard plan costs $6.4 per month, Pro — $7.68 per month and Enterprise — $10.75 per month.


15. Stripo

Just as many other free email marketing tools from this article, this one offers its users an extensive collection of templates and an opportunity to edit them with a drag-and-drop editor. Even if you have never tried your hand at design, you'll be able to customize your emails so that they look professional. Seasoned designers will be able to use the in-built HTML code editor. Stripo integrates with HubSpot and enables you to quickly export your emails into the CRM.

Pricing: the Business plan costs $125 per year. The Agency plan costs $400 per year.


Final Thoughts

Hopefully, this selection of free email marketing tools came in handy and it won't take you too long to select the optimal one. Mind that the functionality of free versions is usually limited and the number of users or subscribers won't be too big. Nevertheless, you'll be able to assess the opportunities of the product before switching to the paid version.

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