What Is Bounce Rate?

The bounce rate will be different for every page on your website. This is due to the purpose of each page. The good bounce rate is considered to be:

• Landing pages - the higher normal rate out of all - about 90% since these pages are created for scientific campaigns and do not have the purpose of leading anywhere.

• Websites with content - the bounce rate is 30%-60% since people tend to stay on the page for the specific content but do not tend to explore the website.

• E-commerce websites - the bounce rate is around 20%-40% percent since most of the time, visitors are going to the website to look for the products the brand provides and, if interested, stay around for other products.

• B2B websites - the bounce rate is from 25% to 55% since such web pages tend to present a compilation of different information.