Perfect Social CRM To Improve Customer Satisfaction

Best Free Social CRM

No matter what kind of business you run, being in touch with your customers is a must. You need social media to manage orders, get feedback from your clients, and communicate with partners. Yet, tracking the message flow in several channels at once is quite challenging – you risk missing some important information. This is where social CRM is of utmost importance. This is the way to manage all social media in a flawless and efficient way.

The market offers a huge range of CRM solutions from free to commercial. However, their lists of features and options vary to a large extent. If you haven’t tried a social CRM yet and want to try something, consider using a free suite by Bitrix24. It offers the widest scope of services.

Long story short, this is a complex software suite that is integrated with all major social networks: Facebook, Twitter, Skype, Telegram, WhatsApp, Viber, LinkedIn, and others. It unites these platforms in a single dashboard: by using it, employees can access all messages and get timely notifications.

That’s a must for any business because such software enables your customers to communicate with you in any convenient way. Each network has a specific audience, so you can target any group of people by using multiple channels. That means better customer service and faster response time.

Social CRM is a multi-purpose tool that helps businesses with service, sales, and marketing. It’s not about communication only – you can also manage your social media groups with the help of such platforms. How?

Social CRM gathers the profile data from your media pages, which means you can change it right in the dashboard. Thus, you can create and plan posts, see likes and comments, share your content, and so much more.

Use Cases

Social CRM can be useful for all employees and departments – there’s a myriad of use cases!

• All-in-one dashboard. You can combine all social media in a single interface for viewing messages, likes, and followers. Your employees will be able to provide customers with timely replies and solve issues in a matter of a few seconds.
• Sales processes. The software with social media integration will help you acquire new leads, increase conversions, resolve issues, and automate the sales funnel.
• Marketing campaigns. You can reach a higher ROI by automating your marketing campaigns, too. Track social behavior, target different audiences and set up advertisements that generate leads.
• Reporting. Social CRM also analyzes your sales, user engagement, types of the most popular content, invoices, and various activities. It helps in improving overall performance and finding weak spots. With real-time reports at your fingertips, you can boost all basic metrics.

Advantages of Using CRM With Social Media

The benefits of social CRM cannot be overestimated because it has a significant value for any company:

• Efficient coordination between departments. To make sure all the work is done on time, you can integrate all existing social media in your CRM - that will give your staff the opportunity to fulfill tasks faster. Each department will be aware of customers’ status, which eliminates extra work.
• Get insight into customers’ needs and wishes. To predict what will be popular in the future, you can analyze the past. Thanks to real-time reviews and analytics, your company will be able to eliminate disadvantages and offer higher-than-satisfying products and services.
• Stay aware of the feedback. Customer reviews are what moves the needle for further progress. You can easily access reviews on different platforms and check out what should be corrected or added. No need to surf the Net in search of messages mentioning your business - this data is served in a single interface.
• Faster sales process. By proactively replying to customers, your employees will be able to sell more efficiently and quicker. Besides, you can launch and track selling campaigns and improve your results day by day.

What makes Bitrix24 the best social CRM is an abundance of additional features which usually come at a cost (pretty high, by the way). Set tasks right on the dashboard, manage documents in real-time, store files on a cloud server, organize collaboration, and keep your employees engaged in communication with clients. The solution from Bitrix24 covers all aspects: social, sales, workflow management, and business process automation.

Bitrix24 social CRM also comes with marketing and sales automation tools that allow you to automate various aspects of your sales process, including social media advertising. And don't even mention classic CRM tools like email or telemarketing, product catalog, quotes, and invoice - naturally, Bitrix24 comes with those as well. So if you are sick and tired of paying for social CRM that don't give you any tools beyond social listening for Twitter, try Bitrix24 now.