Blog CRM Sales Tools Research 2023

CRM Sales Tools Research 2023

Vlad Kovalskiy
3 min
Updated: September 5, 2023
Vlad Kovalskiy
Updated: September 5, 2023
CRM Sales Tools Research 2023
We present the findings of our CRM Sales Tools 2023 Research, which combines comprehensive market analytics with our survey focused on CRM sales tools. We surveyed 1000 Bitrix24 CRM users to gain a deeper understanding of the CRM sales tools’ role in businesses.

Our objective was to analyze the growth of the CRM sales software market, assess its influence on businesses and industries, and gather direct feedback from users to gain valuable insights.

By integrating these survey results with insights from esteemed sources like IBM, Accenture, Gartner, and more, we provide a comprehensive overview of the CRM sales software market, highlighting emerging trends, predictions, and valuable user perspectives.

Topics highlighted:
  • Development and analysis of the CRM sales tools market in the USA;
  • The Role of AI and mobile technology in the Industry;
  • The use of CRM for both B2B and B2C sales;
  • Security and privacy concerns;
  • CRM sales tools for small-medium enterprises (SMEs).

Key statistics:

  • Properly implemented CRM software systems can deliver an ROI of over 245%;
  • The global CRM market was valued at $58.82 billion in 2022 and is expected to reach $113.22 billion by 2027, at a 10.16% CAGR;
  • 79% of companies will be using AI-driven CRM solutions by the end of 2023;
  • The sales win rate can increase by 55% after integrating social media with CRM tools;
  • The e-commerce industry demonstrates the highest adoption rate of CRM tools at 24.7% compared to other industries;
  • 80.1% of CRM users are concerned about privacy and security;
  • The CRM and sales tools market in the USA is to grow at a CAGR of 14.9% from 2020 to 2027;
  • 56.4% of CRM users saw an increased sales productivity after implementing CRM sales tools;
  • Companies using advanced lead and opportunity management CRM sales tools achieved a higher win conversion rate of 63%;
  • 91% of businesses with more than 10 employees are using CRM software, while 50% of companies with less than 10 employees have also embraced CRM systems;
  • 50% of users identify ease of use as the main factor to successful CRM.
Both market analysis and our data collected from real users confirm that companies from different industries and of different sizes are implementing CRM sales tools, understanding the need for it.

Organizations see real improvements in processes, customer satisfaction, and revenue growth after adopting CRM software. There are tons of different CRM tools, so that every company can find something suitable for themselves. The main thing is to understand what you need, and then learn how to use CRM to the maximum.

In the upcoming years, it will be fascinating to watch how AI is changing the CRM software market and what new opportunities it will open up, given that AI-powered CRMs already offer an incredible advantage in work optimization and proficient allocation of human resources.


Without further ado, let's move on to the results.

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