What is a 360-degree view in CRM?

The term 360-degree view of the customer designates all available and significant information about the customer collected by a company in order to provide the most personalized and efficient customer service. The concept is widely used by companies implementing a customer-centric approach to their business.
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Why is 360-degree view important?

The importance of a 360-degree view of the customer cannot be overstated. It improves the effectiveness of all your marketing efforts, predicts the potential demand, helps salespeople to up-sell and cross sell more. The 360-degree view also enables companies to provide the best customer experience, increase customer loyalty and satisfaction.
To aggregate enough data to have complete information about the customer, companies use social media listening (data coming from Facebook, Twitter, etc.), track all the touch points between the company and customers (e.g. calls, emails, sales and support tickets) and use predictive analytics (application of past and current data to forecast future behavior of customers).

360-degree customer view in Bitrix24

If you need a simple and powerful CRM with a 360-degree view, consider Bitrix24. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.




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