What is data hygiene?

The term data hygiene refers to checking database records for accuracy and removing all erroneous entries. The person performing the task is referred to as a data hygienist. A number of data hygiene tools and services exist.
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How does data hygiene work?

Perhaps, the most common data hygiene procedure is deduplication (removing duplicate records). All modern CRM software is capable of performing this task automatically. It's also possible to create automatic workflows, requiring account managers to periodically check that all contact information for their accounts is still accurate.
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Data hygiene in Bitrix24 CRM

If you are looking for a simple and powerful CRM with serious data hygiene capabilities, consider Bitrix24. With over 35 tools on board, Bitrix24 is a perfect tool for any business.

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Unlimited users

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35+ tools

10,000,000+ organizations have chosen Bitrix24