Meaning of the term lead capture in CRM software
In most CRM systems, the term lead capture designates a process of saving lead information in order to attempt converting the lead to a paying customer. An example of a lead capture page or a lead capture form is a newsletter subscription or a
quote request form
on a website. Lead name, email address and phone numbers are usually captured, although complex web forms may contact much more information, such as company size, industry, title of the person, postal address and so on.
Most common lead capture mechanisms are as follows:
- Web to lead (as described above)
- Call to lead. An incoming phone call to a company's number is automatically entered as a new lead, unless it's already in the database
- Email to lead. An incoming email to a company's email address (such as email@example.com or firstname.lastname@example.org) is automatically entered as a new lead, unless it's already in the database
- Social to lead. An incoming message, question or comment via social network or messenger (such as Facebook, Twitter, Slack, Skype, WhatsApp) is automatically entered as a new lead, unless it's already in the database
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