What is lead capture?

In most CRM systems, the term lead capture designates the process of saving lead information in order to attempt converting the lead into a paying customer.
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How does lead capture work?

Leads are typically captured via special pages or forms. An example of a lead capture page or a lead capture form is a newsletter subscription or a quote request form on a website.
Lead name, email address and phone numbers are usually captured, although complex web forms may contact much more information, such as company size, industry, title of the person, postal address and so on.
Most common lead capture mechanisms are as follows:
  • Web to lead (as described above)
  • Call to lead. An incoming phone call to a company's number is automatically entered as a new lead, unless it's already in the database
  • Email to lead. An incoming email to a company's email address (such as info@company.com or sales@company.com) is automatically entered as a new lead, unless it's already in the database
  • Social to lead. An incoming message, question or comment via social network or messenger (such as Facebook, Twitter, Slack, Skype, WhatsApp) is automatically entered as a new lead, unless it's already in the database
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Lead capture with Bitrix24

If you are looking for simple and powerful lead capture software, consider Bitrix24. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.

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Free

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Unlimited users

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35+ tools

10,000,000+ organizations have chosen Bitrix24