In sales, the term prospecting designates a process of identifying and creating a database of potential customers, also known as prospects. This process is also called lead generation. The primary goal of prospecting is self-explanatory - the bigger your pool of prospects, the more of them you will be able to convert into real customers.
There are many techniques which help salespeople find potential clients, such as cold calling or emails. The most advanced CRM solutions, like Bitrix24, provide you with built-in tools to generate prospects from email, social networks, telephony, website visitors, paid advertising and other channels. Email and telemarketing solutions as well as quotes, invoices and sales funnels are available in prospecting software as well.
If you are looking for free CRM software with over 20 sales and marketing tools, consider Bitrix24 CRM.