What is prospecting?

In sales, the term prospecting designates a process of identifying and creating a database of potential customers, also known as prospects. This process is also called lead generation.
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How to do prospecting?

The primary goal of prospecting is self-explanatory - the bigger your pool of prospects, the more of them you will be able to convert into paying customers. There are many techniques that help salespeople find potential clients, such as cold calling or emails.
The most advanced CRM solutions provide you with built-in tools to generate prospects from email, social networks, telephony, website visitors, paid advertising and other channels. Email and telemarketing solutions as well as quotes, invoices and sales funnels can be available in prospecting software as well.
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Prospecting in Bitrix24

If you are looking for simple and powerful prospecting software, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.

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Free

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Unlimited users

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35+ tools

10,000,000+ organizations have chosen Bitrix24