Definition of social selling in CRM

  • Meaning of the term social selling in CRM software

    Social selling designates a process of using social media (Facebook, Twitter, LinkedIn, etc.) to build relationships with potential clients and convert them into paying customers.

    Social selling in not an option, but rather a necessity nowadays. Companies sell on social media because their customers are there and because it's very likely that their competitors are already there too.

    In order to succeed in social selling companies should develop a strong brand, target the right auditory and build meaningful relationships with existing and potential clients. However, it is almost impossible to track interactions over so many communication channels (social media, emails, telephony), collect meaningful data about customers and provide a coherent and efficient customer service if necessary. The most advanced CRM software, like Bitrix24, enables companies to build a unified communication channel (Open Channels), where all client interactions from different channels are tracked and saved in one place. It is not only a powerful tool to gain trust and credibility, it allows companies to automate customer relationship management to the maximum.

    If you are looking for free CRM with Open Channels and over 20 sales and marketing tools, consider Bitrix24 CRM.
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