What is territory management?

In most CRM systems, the term territory management designates a process of lead routing and account management based on a prospect or customer location.
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How does territory management work?

A typical scenario goes like this: a company has substantial national or international presence and a single point of entry for incoming enquiries (like a website or a toll free phone number). After identifying a prospect or client location, these inquiries are passed only to responsible employees in local offices.

Territory management in CRM software offers a number of advantages:
  • It allows one to compare sales or marketing statistics between different territories
  • It can show which territories are showing positive dynamics (sales are growing) and which ones are declining, allowing management to make appropriate decisions before it gets too late
  • It can help in building accurate sales forecasts for each territory
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Territory management in Bitrix24

If you are looking for simple and powerful software for territory management, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.

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Free

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Unlimited users

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35+ tools

10,000,000+ organizations have chosen Bitrix24