A workflow in CRM is a set of automated steps that execute specific tasks when certain conditions are met. It's used to standardize and streamline repetitive processes like lead nurturing, deal updates, or follow-up reminders.
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START FOR FREEWorkflows function by combining triggers, rules, and actions to guide tasks automatically. For instance, when a deal closes, a workflow can notify finance to issue an invoice and send a thank-you email to the customer. This ensures smooth handoffs between teams, reduces human error, and helps maintain consistent customer experiences.
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