Email tracking is a feature that lets you monitor when recipients open your emails or click on links inside them. It's commonly used in sales and marketing to measure engagement and timing.
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START FOR FREEEmail tracking works by inserting an invisible tracking pixel or unique link in the message. When the recipient opens the email or clicks a link, the system records the action and notifies the sender. For example, a salesperson can see when a prospect reads a proposal and follow up at the perfect time. This helps teams understand interest levels and improve follow-up strategies.
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