Start for free
Product
CRM
CRM Manage sales and clients effortlessly
Sales management Manage leads, deals, contacts, pipelines, access permissions & roles
Contact center Omnichannel communications via CRM forms, website widget, live chat, WhatsApp, Instagram, telephony, email
Sales team collaboration Work with chat, video calls, tasks, calendar, file storage, online documents
Sales enablement Get estimates, invoices, payments, catalog, inventory, e-signature, CRM store
Analytics & reports Analyze sales funnel, employee performance, Sales Intelligence, BI Builder dashboards
Mobile CRM Leads, deals, invoices, payments, telephony, emails, inventory, calendar at your fingertips
Marketing Use email campaigns, social media ads, SMS, telemarketing, landing pages
Automation & integrations Set CRM rules and triggers, workflow automation, automated funnels, API
CoPilot in CRM Call audio-to-text transcription, call summary, field autocompletion in deals
See all CRM features
Tasks & Projects
Tasks & Projects Get work done easier & faster
Task management Choose between Kanban board, Gantt chart, Scrum, task list
Task tracking Take advantage of checklists & sub-tasks, task summary, time tracking, focus & supervisor mode
API & integrations Connect your tasks to other services via API integration for advanced task automation
Project management Use projects, workgroups, project planning, roles, access permissions
Employee performance Get productive with task reports, workload management, task efficiency & KPI
Mobile tasks Task creation, task tracking, notifications, comments, chat on the go
Project collaboration Work faster with chat, video calls, comments, file storage, documents, external users, task templates
Automation Save time with automatic task creation and workflow automation
CoPilot in Tasks AI-generated task descriptions, task summaries, checklists, comments
See all Tasks & Projects features
Collaboration
Collaboration Power up your teamwork
Online workspace Use chat, activity feed, comments, reactions, company-wide video announcements
Online documents & file storage Store, share and edit documents online easily with co-workers using company drive
Workgroups Create workgroups, invite external users, set access permissions and work on tasks and projects
Online meetings Do more with video calls, video conferencing, screen sharing, call recording and custom backgrounds
Shared calendars Plan with company & personal calendar, open time slots, meeting room booking, calendar sync
Mobile communications Team messenger, video calls, comments, calendar, notifications anywhere
CoPilot in Chat Unlimited source of ideas, AI-generated texts, brainstorming, and more
See all Collaboration features
Sites & Stores
Sites & Stores Create websites that sell
Website builder Use our free CMS, templates, hosting, AI-generated images and texts to create awesome sites
Social selling Sell your products directly via Facebook, Instagram, WhatsApp or Telegram
Website forms Capture leads with custom order forms, registration & feedback forms, and forms with conditional fields
Landing pages Generate leads with capture forms, automated funnels and Google Analytics integration
Online store Maximize ecommerce with inventory management, order processing, delivery and online payments
Mobile sites & online stores Responsive design, online orders, client management in your pocket
Website widget Enable widget to chat with site visitors, use popular messengers and accept callback requests
Online marketing tools Increase sales with email marketing, Facebook or Google Ads, marketing automation, CRM integration
CoPilot in Sites & Stores Compelling copy on demand, AI-generated images, detailed prompts, text translation
See all Sites & Stores features
HR & Automation
HR & Automation Optimize workflows & manage HR data
Employee management Use employee profiles, company structure, access permissions, Active Directory
Culture & engagement Get company news, polls, appreciation badges, tags, personal notifications
Mobile HR Chat, video calls, employee profiles, approvals, notifications on the go
Work management Track employee performance with KPI, work reports, supervisor view
Internal communications Communicate via video announcements, memos, public and private chats
CoPilot in Feed Thread summaries, AI-generated ideas, text editing & creation, AI-written responses, text translation
Information management Work with knowledge bases, online documents, file storage, access permissions
Automation Streamline operations with requests, approvals, expense reports, RPA, workflow automation
See all HR & Automation features
CoPilot
CoPilot Your AI-powered assistant in Bitrix24
CoPilot in CRM Call audio-to-text transcription, call summary, field autocompletion in deals
CoPilot in Tasks AI-generated task descriptions, task summaries, checklists, comments
CoPilot in Chat Unlimited source of ideas, AI-generated texts, brainstorming, and more
CoPilot in Sites & Stores Compelling copy on demand, AI-generated images, detailed prompts, text translation
CoPilot in Feed Thread summaries, AI-generated ideas, text editing & creation, AI-written responses, text translation
CoPilot in Video Calls AI-powered call transcription, analysis, summary, and recommendations
See all CoPilot features
See all tools
Pricing
Resources
Learn
Webinars
Helpdesk
Guides & API documentation
Connect
Submit ticket
Contact local Bitrix24 partners
Read
Growth Hub
Bitrix24 tips & updates
Solutions
Role
Marketing
HR
Project management
Customer service
Industry
Legal
Retail
Travel
Transportation & storage
Restaurant
Remote work
Real estate
Call center
Marketing agency
Software development teams
Professional service firms
Goal
Productivity
Communication
Mobility
Management & leadership
Tool
Telephony
CRM
Calendars
Contact center
Tasks & projects
Website builder
Business size
Solo entrepreneur
Small business
Enterprise
See all solutions
Integrations
Import & Export
LexOffice Integration
[EQ] Google Sheet
MailChimp Exporter
Tasks: actual completion time
Sales & CRM
[ADIGITRANS] Zalo OA for Bitrix24
SarasChatBot
BotSL AI
WordPress WooCommerce store integration
Marketing
REST Activity - Expands business process capabilities
TwiSMS: Twilio SMS
MailChimp Exporter
JustCall SMS
Tasks & Projects
REST Activity - Expands business process capabilities
Billable Hours For Tasks
Helpdesk
Workload and efficiency
See 550+ apps & integrations
Partners
For clients
Partner directory
Get personal consultation
For partners
Become Bitrix24 partner
Partner login
Why Bitrix24
Bitrix24 advantages
Why Bitrix24
Customer reviews
Compare with other solutions
Product customization
Our company
About us
Contact us
In the press
Legal
Latest from Bitrix24
The Role of AI in Improving Customer Engagement Strategies
Demystifying AI: Understanding Its Impact in Today's Business World
How to Start a Project Like a Pro: A Beginner's Ultimate Guide
Start for free
Log In
Log In
en
America
United States (English) América Latina (Español) Brasil (Português) México (Español) Colombia (Español)
Europe
Europe (English) Deutschland (Deutsch) France (Français) Polska (Polski) Italia (Italiano) United Kingdom (English)
Asia
India (English) UAE (عربي) Türkiye (Türkçe) 中国 (简体中文) 台灣 (繁體中文) Indonesia (Bahasa Indonesia) Malaysia (Bahasa Melayu) ประเทศไทย (ภาษาไทย) Việt Nam (Tiếng Việt) 日本 (日本語)
You can change your region here, if necessary

What is lead routing?

Uses
Glossary
Glossary

Lead routing is the process of automatically assigning incoming leads to the right sales representatives based on predefined rules. It ensures that leads are distributed efficiently and followed up promptly.

Learn more
Bitrix24

How does lead routing work?

Lead routing works by using CRM automation rules that match leads to sales reps according to factors like territory, product interest, or workload. For example, a lead from Europe may automatically go to the regional sales team, while high-value leads go to senior reps. This system prevents delays, ensures fair distribution, and increases conversion rates by connecting prospects with the most qualified person quickly.

Bitrix24

Lead routing in Bitrix24

If you are looking for a simple and powerful CRM with lead routing capabilities, consider Bitrix24. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.

Bitrix24

Free

Bitrix24

Unlimited users

Bitrix24

35+ tools

15,000,000+ organizations have chosen Bitrix24
Register free
Bitrix24
Product
Pricing
Media kit
Contact us
In the press
Sustainability
Bitrix24 Enterprise
New Bitrix24 Intelligence
Holiday Sale 2025
Support
Helpdesk
Webinars
How-to videos
Contact support
Schedule a demo
Status
Courses
Resources
Blog
Articles
Solutions
Customer reviews
Alternatives
Uses
Resources
On-premise
On-premise edition
Download
Documentation
Compare to
Asana
Clickup
Monday
Zoho
Trello
Hubspot
Microsoft Project
Deskera
Sharepoint
Odoo
Apps
Market
Mobile app
Desktop app
API/developers
Google API Services
Partners
Find a partner
Become a partner
Partner login
© 2025 Alaio
Privacy Overview

Cookies: This website uses cookies for analytical and technical reasons. ‘Analytical Cookies’ are inserted by Google Analytics to help us understand which countries our visitors come from, which pages they visit and what actions they take on this site. ‘Strictly Necessary Cookies’, as the name implies, are a type of cookies that are required for proper functioning of certain features of this website, such as the ability to use live chat. Disabling these cookies will disable access to those features and degrade your website experience.

Cookies of both types can be enabled or disabled within this plugin.

Cookie Settings
Cookie Policy

More information about our Cookie Policy

We use cookies to enhance your browsing experience - Find out more. By continuing to browse this site you are agreeing to our use of cookies. Change your cookie settings.
Got it