Product

What is prospecting?

Glossary

Prospecting is the process of identifying and reaching out to potential customers who may be interested in a product or service. It's one of the first stages of the sales cycle, focusing on building a pipeline of qualified leads.

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How to do prospecting?

Effective prospecting involves research, personalized outreach, and consistent follow-up. For instance, a salesperson might use LinkedIn to find decision-makers in target industries, then contact them via email or phone with a tailored offer. Using CRM tools helps track these interactions and prioritize the most promising prospects, ensuring time is spent on leads with the highest conversion potential.

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Prospecting in Bitrix24

If you are looking for simple and powerful prospecting software, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.

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Free

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Unlimited users

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35+ tools

15,000,000+ organizations have chosen Bitrix24