ROI, or Return on Investment, measures the profitability or efficiency of an investment. It's expressed as a percentage that compares the net gain from an investment to its total cost.
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START FOR FREEROI in CRM helps businesses evaluate whether their CRM system is delivering value – for example, by increasing sales, improving productivity, or reducing churn. If a company invests $10,000 in a CRM and generates $30,000 in new sales, its ROI is 200%. Tracking CRM ROI ensures that the platform supports measurable business growth and justifies the investment.
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