Free CRM Software for Real Estate

Bitrix24 is a real estate CRM free for both individuals and companies. You get lead management, call tracking, email marketing, unlimited contacts, mobile app access, and more.

Free Realtor CRM

Bitrix24 is the cheapest CRM for realtors since most of its basic features are available on the free plan (including unlimited users). The free version of Bitrix24 for real estate comes with unlimited records, email marketing, mobile CRM, integrated telephony, and agent management tools that will help you automate routine business processes and increase your sales efficiency.

Unlimited agent license costs only $199/mo while self-hosted editions of Bitrix24 come with CMS and open-source code. And with open API available, integrating Bitrix24 with other tools you are using is a snap.

* Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page.

Basic Features

  • Free for an unlimited number of users
  • 5 GB of online storage included
  • Unlimited records
  • Unlimited custom fields
  • Integrated telephony
  • Email marketing
  • Quotes and invoices
  • Calendars, tasks, and project management
  • CRM software for real estate agents free
  • API, CMS, marketplace, open-source code available

Client Prospecting and Lead Generation

With Bitrix24 lead management features, you can automatically generate leads from your website, email inquiries and phone calls, answered or missed. Bitrix24 lets you know which of your lead generation channels has the best ROI and which client prospecting efforts are a waste of time and money. Lead nurturing, drip marketing, birthday reminders and other tools inside Bitrix24 allow you to build long-term relationships with your clients while automating these routines and saving you time.

Free Email Marketing

Free email marketing in Bitrix24 lets you send messages individually or in bulk directly from your CRM. Importantly, it also keeps all your correspondence with a particular client or prospect in one place so that you know the entire history even if the agent who has brought the client in is no longer working for you.

Bitrix24 even comes with a mail server that lets you create a new email address for every new employee using your own domain in less than a minute. You can also use free email services like Gmail, Outlook, or iCloud and access them from Bitrix24 via email connectors.

Incoming and Outbound Phone Calls

You can make and receive phone calls directly inside Bitrix24 CRM. All phone calls are tracked and recorded, if necessary. Missed a phone call? Don't worry, because Bitrix24 can automatically convert missed phone calls into new leads.

Importantly, calls from existing clients are automatically routed to an assigned agent when they dial your office phone number. And if your agents aren't in the office, these calls can be automatically forwarded to their mobiles or voicemail.


Where are your clients coming from? Which clients or property types bring you the most money? How much money can you reasonably expect to make in the next six months? Who are your best agents? Which agents are underperforming? What is your ROI for classified ads vs Google Adwords? How many proposals were sent out last week? What is the weakest-performing stage in your sales funnel?

These and many other questions are easily answered by reports inside Bitrix24 CRM.

Online Documents

Contracts, lease agreements, eviction notices, titles, court orders, appraisals, property photographs, and video tours - all of the documents that real estate agents work with on a daily basis can be stored, viewed, edited, and shared in Bitrix24 safely and securely.

You can automate document workflow so that necessary papers are prepared, reviewed, and submitted for approval automatically when a deal reaches a certain stage. And with Bitrix24.Drive, the latest version of a document will be always available to you on your computer, mobile phone, or tablet.

Mobile Access

Real estate agents who are serious about their sales can’t sit in the office all the time - they have to be on the go. This is exactly why we released a free Bitrix24 mobile app for Android and iOS.

It's much more than just mobile CRM that lets work with your clients on the go. You can use this app to send messages to your co-workers and contractors, host video conferences, view documents, work with your calendar, set tasks for yourself or others, and do much more.

Manage the Entire Agency

Bitrix24 allows you to manage your entire agency and not just clients. With shared calendars, you know exactly what each agent is doing. Project management lets you assign tasks to your employees and make sure they are done on time.

Appraisers, mortgage brokers, insurance agents, home movers, pest exterminators, contractors and other business partners that you interact with can be given limited access to your portal via Extranet.

For more information about Bitrix24, head over to our training courses. We also have a great YouTube channel that covers every aspect of Bitrix24, from sales and planning to document management and company internal communication tools. To download the self-hosted edition of Bitrix24 that can be installed on your own server and give you access to open source code, please visit the Bitrix24 Self-Hosted page.

Be sure to check out other Bitrix24 tools:
10,000,000+ organizations have chosen Bitrix24