Meaning of the term CX in CRM software
In most CRM systems, the term CX is an abbreviation for Customer Experience. Over the years, the concept of customer relationship management has evolved. Many companies found that not only customer relationships can be managed, but customer experiences as well.
Most advanced CRM software, like Bitrix24, comes with customer experience management (CXM, CEM) features, allowing businesses to design, track and improve customer experiences at each stage of the customer lifecycle. The immediate benefits of using such software is improved retention and referral rates, as well as high loyalty and customer satisfaction.
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