What is sales pipeline?

Visually a sales pipeline can be represented as either vertical bars that represent stages of the sales cycle. Although these stages might differ depending on the industry they typically involve activities, like collecting leads, evaluating them to identify customers, establishing relationships with prospects and ultimately sealing the deals. The ultimate objective is to convert leads into customers.

A sales pipeline operates by monitoring the progress of an individual from a sales lead to becoming a customer. It provides a representation of the stages in the customer prospect journey starting from the initial interaction all the way, to closing a deal.