We won’t bore you with sales funnel definition. To start with, let us look at a sales funnel example as it’s available to all free Bitrix24 CRM users. If you are going to create your sale funnel for the very first time (and please, don’t use Excel sales funnel templates), here are the main three benefits you’ll get.
First, you’ll understand your sales process, because you’ll need to break your funnel into sales funnel stages. Second, you’ll be able to track conversion rates between each sales funnel stage. Finally, as the result of the first two, you’ll be able to increase your sales, both by adding clients to the ‘top of the funnel’ and working on the ‘bottom of the funnel’ conversion rates.
Let’s look at a hypothetical sales funnel for a consultant. Website visit – free webinar signup – free 20-minute personal consultation – paid gig. Most sales funnel automation solutions come with sales funnel analytics. This means that once you start using Bitrix24, the hypothetical sales funnel will start showing real numbers. Say out of 1000 website visitors 100 sign up for a webinar (10% conversion rate) and out of 100 webinar attendees 20 sign up for a consultation (20% conversion rate). And out of the 20 people who get free sample consultation, 10 become paying clients (50% conversion rate). BTW, if you paid to get 1000 visitors to your website, Bitrix24 Sales Intelligence will calculate ROI automatically for you.
We hope this example explains what sales and marketing funnels are and what it can do for you. In reality things are much, much more complex. Most businesses have multiple sales funnels or pipelines and those funnels should be connected into sales tunnels, and it’s not enough to have a sales funnel template, it has to be fully automated to be effective. If you have the budget, you can pay your local Bitrix24 partner to do those things for you.
But if you are new to sales funnels and sales funnel automation, and are just taking your first steps, register your free Bitrix24 account today.
* Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page.