CRM system definition

CRM system meaning

CRM is an abbreviation for customer relationship management, and a CRM system is usually defined as a database with a set of specific tools to easily collect, safely store, effectively manage customer information, cultivate strong customer relationships, serve customer needs and increase sales.

The meaning of the CRM system for the company is exceptional. Why? Cause big or small, every single day your company interacts with potential and existing customers via multiple communication channels and gets tons of data through telephone, email, company website, website live chat and web forms, social media. The crm system meaning for the company and its main goal is to systemize data to know customers, give clients goods and services they expect, as well as grow sales and increase company profit.

All in all, having a good CRM system is a great advantage. The only disadvantage, though, is that most CRM systems cost a lot of money. Most CRM systems, but not all of them. Luckily, you have already found an exception – Bitrix24. Bitrix24 is a free CRM system with unlimited records that has dozens of CRM tools like lead management, pipeline management with unlimited pipelines, CRM booking and scheduling, CRM marketing, quotes and invoices, reporting, 360-degree customer view, sales automation and many more great tools. Bitrix24 is available online in cloud, on-premise as a self-hosted edition, on Android and iOS mobile devices.

To sum up, a good CRM system definition is a free platform with the best customer relationship management tools used by over 5 million companies all over the globe. And it’s Bitrix24. Register free and check out for yourself.

* Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page.

Basic features

  • Free unlimited records
  • Free 5GB online storage
  • Free email marketing
  • Free call center
  • Free custom fields
  • Free quotes & invoices
  • Free call center
  • Cloud or self hosted (open source code access)
  • Free mobile CRM iOS and Android
  • Free integrations (RestAPI)
crm system

Free Fully Featured CRM With No Limits

top crm system

Fully customizable

  • Custom fields
  • Sales automation
  • Custom forms
  • Custom access right settings
  • Web to CRM
  • Email to CRM
  • Call to CRM
  • Learn more
top crm systems

Free contact center

crm system example

Powerful reports

  • Custom reports
  • Dashboards
  • Sales pipeline
  • Sales funnel
  • Expected sales
  • Agent activity reports
  • Unpaid invoices
  • Lead sources (marketing channels)
  • Learn more
crm system examples

More than just CRM

  • Tasks inside CRM
  • Document management
  • Cloud file server
  • Sales agent management (HR)
  • Free intranet (collaboration)
  • Employee engagement
  • Much more!
crm system

Bitrix24 CRM manual is available here. If you are interested in buying self-hosted editions of Bitrix24, which come with API, CMS and source code, can be easily customized and integrated with other tools, please download a trial version here.

5,000,000+ organizations have chosen Bitrix24