CRM - What does it mean? 

CRM is an abbreviation for customer relationship management, and a CRM system is usually defined as a database with a set of specific tools to easily collect, safely store, effectively manage customer information, cultivate strong customer relationships, serve customer needs and increase sales.

Understanding the meaning of CRM is important for any company. Why? Cause big or small, every single day your company interacts with potential and existing customers via multiple communication channels and gets tons of data through telephone, email, company website, website live chat and web forms, social media. CRM system meaning for the company and its main goal is to systemize data to know customers, give clients goods and services they expect, as well as grow sales and increase company profit.

All in all, having a good CRM system is a great advantage. The only disadvantage, though, is that most CRM systems cost a lot of money. Most CRM systems, but not all of them. Luckily, you have already found an exception – Bitrix24. Bitrix24 is a free CRM system with unlimited records that has dozens of CRM tools like lead management, pipeline management with unlimited pipelines, CRM booking and scheduling, CRM marketing, quotes and invoices, reporting, 360-degree customer view, sales automation and many more great tools. Bitrix24 is available online in cloud, on-premise as a self-hosted edition, on Android and iOS mobile devices.