Bitrix24 tips and updates

Lookalike audiences in CRM Marketing

Lookalike audiences in CRM Marketing
Oksana Bednenko
May 11, 2020
Last updated: May 11, 2020
Dear Bitrix24 users,

We've got good news for you. You can now create lookalike audiences in Bitrix24 CRM Marketing for effective retargeting campaigns.

Lookalike audience is a tool that allows to find and build the new users audience with their interests similar to those of your existing clients in your CRM, thus expanding your customer database. 

The process works as follows: Bitrix24 transfers the encrypted CRM contact list to the ad platform, while the ad platform builds a new user audience similar to your client audience for new retargeting ad campaign. Creating lookalike audiences in Bitrix24 CRM Marketing is now available via Facebook.

Screen Shot 2020-05-11 at 12.07.26 PM.png

For more information and detailed step-by-step instructions, please see this article.

Hope you can reach more customers with this great tool!

Best regards, 
Your Bitrix24 team
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