ABC Analysis
Segment your customer base by revenue contribution in Bitrix24
Free
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Rating
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Installations96144
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DeveloperAlaio, inc
Description
ABC Analysis of Customers automatically classifies clients into A, B, and C categories based on their total purchase volume from Bitrix24 deals. It is built for sales managers and marketing teams who need to prioritize customer relationships based on actual revenue data.
Why businesses use it
Not all customers generate equal value. Sales and marketing teams need a fast, objective way to identify high-value clients who warrant more attention and low-value clients whose profitability should be assessed.
Business value
• Automatically classify customers into A, B, and C categories by revenue share
• See which clients are in the top 10 by purchase volume
• Review the full customer list with ABC category and revenue share
• Adjust Category A threshold to match your business model
Common use cases
• Identify Category A clients for priority account management
• Review Category C clients for re-engagement or rationalization decisions
• Prioritize upsell and retention efforts on top-revenue customers
• Align marketing programs with customer revenue tiers
How it works
The dashboard connects to Bitrix24 CRM deal data. Four visualizations cover the ABC distribution pie, total sales KPI, top-10 customer bar chart, and full customer table with ABC assignment and revenue contribution. The Category A revenue threshold is configurable. Filters: Period, % Revenue for Category A, Pipeline.
FAQ
We treat all customers similarly but suspect a small group drives most of our revenue. How do we find out?
The ABC distribution pie and the top-10 customer bar chart make this visible immediately. Category A is typically the 20% of customers generating 80% of revenue — this dashboard calculates it automatically.
We want to focus account management resources on high-value clients, but we don't have a clean list. Can this generate one?
The "all customers" table lists every counterparty with their ABC category, total purchase volume, and revenue share. Filter or sort by Category A to get your priority list.
Our standard 80/15/5 split doesn't fit our business. Can we change the threshold?
Yes — the "% Revenue for Category A" filter lets you adjust the threshold to match your model. Change it and the categories recalculate instantly.
What is needed to connect to Bitrix24?
Access credentials for the Bitrix24 BI connector, configured during app installation.
Why businesses use it
Not all customers generate equal value. Sales and marketing teams need a fast, objective way to identify high-value clients who warrant more attention and low-value clients whose profitability should be assessed.
Business value
• Automatically classify customers into A, B, and C categories by revenue share
• See which clients are in the top 10 by purchase volume
• Review the full customer list with ABC category and revenue share
• Adjust Category A threshold to match your business model
Common use cases
• Identify Category A clients for priority account management
• Review Category C clients for re-engagement or rationalization decisions
• Prioritize upsell and retention efforts on top-revenue customers
• Align marketing programs with customer revenue tiers
How it works
The dashboard connects to Bitrix24 CRM deal data. Four visualizations cover the ABC distribution pie, total sales KPI, top-10 customer bar chart, and full customer table with ABC assignment and revenue contribution. The Category A revenue threshold is configurable. Filters: Period, % Revenue for Category A, Pipeline.
FAQ
We treat all customers similarly but suspect a small group drives most of our revenue. How do we find out?
The ABC distribution pie and the top-10 customer bar chart make this visible immediately. Category A is typically the 20% of customers generating 80% of revenue — this dashboard calculates it automatically.
We want to focus account management resources on high-value clients, but we don't have a clean list. Can this generate one?
The "all customers" table lists every counterparty with their ABC category, total purchase volume, and revenue share. Filter or sort by Category A to get your priority list.
Our standard 80/15/5 split doesn't fit our business. Can we change the threshold?
Yes — the "% Revenue for Category A" filter lets you adjust the threshold to match your model. Change it and the categories recalculate instantly.
What is needed to connect to Bitrix24?
Access credentials for the Bitrix24 BI connector, configured during app installation.
