Bitrix24 is a powerful tool with extensive functionality. Yet it might lack some features that third-party software has. Or, your team members might simply get used to other apps. In this case, you can integrate third-party solutions to the CRM of Bitrix24. In our article, we'll list the most popular integrations that you might want to use. Plus, we'll explain to you which types of integrations Bitrix24 supports and why they are so important.
Bitrix24 CRM Integrations
As you visit the official website of Bitrix24, you should click the Apps button in the top horizontal menu and then click the Bitrix24 market tab in the center of the screen. On the page that opens, you'll discover the full catalog of apps that you can integrate with this software. In total, the catalog contains over 600 titles that belong to the following categories:
The list is constantly expanding. If you click the For Developers app on the Apps page, you'll see that Bitrix24 encourages IT professionals to offer new apps that could be integrated with the product's CRM. You'll discover a list of categories that generate the highest demand and brief instructions for developers.
In the Bitrix24 Market tab, you can sort the apps by category or search them by name. You can filter the titles that have in-app purchases or those that are compatible with Bitrix24 mobile. Plus, you can filter apps by the number of installations. In this article, we'll share brief characteristics of the apps that have over 10,000 installations.
Asterisk
This one includes the integration with the Asterisk app as well as a FreePBX module. The latter is responsible for exchanging data with Bitrix24 via REST API. You'll get an instrument that allows you to better control your sales teams. Plus, you'll be able to analyze the following parameters of the phones calls that your reps make:
When someone calls your company, the module will check the data in the CRM to detect which operator it should forward the call to. If this professional can't respond right now, the system will either redirect this call to their mobile number or look for another specialist who could handle the call. If the number of the incoming call is not featured in the CRM yet, it will be added automatically there and a new lead will be created. When an operator discovers that a call is transferred to them, they can immediately check the lead's profile to prepare for the conversation. If this professional fails to respond, the profile will be hidden. Once the call is over, the lead information in the CRM will be updated. At any moment, you'll be able to check the following parameters:
When your team members need to make a call, they will be able to do it in one click from the Bitrix24 interface. Besides, they can benefit from the callback widget. Professionals value this app for the following reasons:
High speed. As you make or receive a call, the connection will be established as fast as possible.
Ease of use. All you need to have is Internet connectivity and a phone. No extra tools are required.
Flexibility. Your staffers can flexibly design and modify their routine processes.
Sustainability. If Asterisk accidentally loses its connection with Bitrix24, it will go on working on its own.
Functionality. You get access to an extensive package of tools that will help you to make the most of your CRM and telephony.
Once you finalize a call with your customer, they will be able to evaluate the quality of your service. Their opinion on your work will be automatically added to the CRM.
You can rely on statistical call tracking. This means each number can have a specific lead source. If the client is not logged in to the CRM, your phone's screen will display their name nevertheless. New tasks will be automatically created for all missed calls so that you can reach out to the client. Plus, you can analyze the statistics of missed calls and make data-driven decisions to decrease their number in the future. The system can generate insightful reports for you and you'll be able to process this data in Bitrix24.
WhatsApp
Thanks to this CRM integration, you'll be able to do the following:
Compose messages in Bitrix24 and send them from its CRM to any WhatsApp number
Receive and read incoming WhatsApp messages through the CRM
Enable push notifications
Automate messages
Review and update the history of your interactions with each person from your CRM
WhatsApp is one of the most popular messengers worldwide. Many of your clients use it daily. They should appreciate it if you allow them to use this communication channel to contact your business.
Site Templates
Bitrix24 enables you to build and host your own website with minimum effort and expenses. This CRM integration will provide you with ready-to-use templates and blocks to make your websites even more beautiful, functional and easy to use. You will take just around 5 minutes to design a superb landing page. All you need to do is to pick a template, customize it and add content to it. The app offers so many site-building blocks that you can be sure your pages will look unique. The selection of blocks and templates is regularly updated.
Mind Map
Mind maps are a popular tool for visualizing your team's or business' objectives. This app allows you to create mind maps from scratch, share and edit them. You'll be able to:
Select from an extensive range of ready-to-use templates
Edit the font, background and node borders
Add links, emojis and images to the node
Add users, create tasks and meeting events for them
Align, copy, insert and delete your nodes
Zoom your mind maps, undo and redo actions
Export and import mind maps
Quickly switch between mind maps
Appoint new owners to your mind maps
Modify access rights to your mind maps
Individuals who can access this app in the read-only mode will be allowed to view and export mind maps. These users won't have the Owner status. Owners can not only view but also edit mind maps, even if they were created by other users. Individuals with the administrators' rights can't edit mind maps of different owners but can appoint new owners to them.
Wazzup
We've already mentioned a CRM integration called WhatsApp — but this one is different. As you sign up for it, its team will get in touch with you within 5 minutes. They will explain to you how organizations from your industry have boosted their efficiency thanks to this solution. Plus, they will tell you about the customization opportunities.
Wazzup allows you to connect the following messengers to Bitrix24:
WhatsApp
Instagram
Telegram
According to statistics, consumers tend to open over 95% of messages that they receive on WhatsApp. If your sales reps use this communication channel to interact with clients, they will have good odds of getting a response. Or, at least, consumers will read their messages.
Now, let's have a look at these facts:
A typical manager spends around 90 minutes per day making phone calls
Then, they need around 60 minutes to feed the data that they obtained during the conversations to the CRM
Wazzup can save your sales reps around 60 minutes because it automates the process of feeding data to the CRM. Your team members will have more time to spend on calls, which should maximize your sales and profit.
Your managers can quit, take a sick leave or go on a vacation. You won't lose clients only because a certain sales rep is absent from your office. All the data will be stored in Bitrix24 and all your staffers with sufficient access rights will be able to reach it.
At any moment, supervisors can check how promptly managers work. If a sales rep has only read the message but hasn't responded to it, there will be an active notification in Wazzup. To make this notification disappear, the manager needs to reply to the client. This is a highly efficient approach to preventing the loss of leads.
It should be equally convenient for your team members to work on their computers and on their smartphones. Bitrix24 has an excellent mobile app for iOS and Android devices.
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MailChimp
This mail campaign service helps you cope with the following tasks:
Manage address lists through the Bitrix24 dashboard
Schedule campaigns
Launch mailing campaigns that include an unlimited number of recipients
Check the number of campaign recipients
Test your campaigns before sending them
Save your campaign templates
Review campaign statistics
Measure the efficiency of your campaigns
Filter your contacts
Select all contacts with one click
Create Mailchimp groups and use them
To be able to work with this app through Bitrix24, you need to have a Mailchimp account. The scope of your opportunities will depend on your plan.
Tilda
This modular site builder enables you to create:
Users love Tilda for the following reasons:
Analytics. You can benefit from Google Tag Manager and Google Analytics.
SEO. You'll be able to use any necessary optimization tools.
Flexibility. The app allowes you to connect your domain or export the website and put it on your server. If you already have a website, you can build new pages for it with Tilda.
You don't need to have coding or design skills to be able to work with this solution. You'll be able to build a functional and visually appealing website within the shortest time. When we were talking about the Site Templates CRM integration, we said that it allows you to build websites with blocks. In Tilda, you'll be working with elements and not blocks. The pages that you create will look equally stunning on all devices.
Zadarma
This multifunctional cloud PBX positions itself as the only free business phone system with a fully automated setup process. It allows you to buy as many phone numbers as you need at an affordable price. You'll be allowed to connect up to 30 internal lines at no cost. You won't need any additional agents or modules to integrate this solution with Bitrix24. You'll appreciate the reliability and quality of your communications.
Your team members will be able to:
Call customers right from the Bitrix24 interface
Listen to recorded calls through the same interface
Check call statistics
Rely on the information of client pop-up cards during the calls
Use the callback widget
Zadarma will help you to optimize the workflows of your sales department. Its setup is highly intuitive. You'll be able to use virtual numbers in 100 countries as well as 8-800 numbers at a low cost. Your expenses for making outgoing calls to various destinations will be kept to a minimum.
HyperScript
Thanks to this integration, you'll be able to boost the efficiency of your phone sales. HyperScript allows you to:
Identify at which stage your reps tend to lose clients
Measure the efficiency of your scripts and reps
Edit your scripts and let all your team members view the synchronized updates
Facilitate staff training
Save your team members' time
Your conversation scripts will be automated. Your customers' contact details will be inserted there from the CRM. As your reps finalize specific stages in the script, new tasks will be assigned to them.
Pure Task Report
This app will generate task reports for your staffers and consider the elapsed time. If multiple subcontractors are in charge of a task, this app will accurately calculate the time required for the task completion. The professional who records the time to task can undertake the following roles:
Observer
Co-executor
Responsible
Producer
To generate a report, you should select the involved team members as well as indicate the time period and date cut. The term "date cut" denotes the depth view of the tasks that were launched much earlier.
The app enables you to filter the results of your reports by task number or group. If needed, you can export the results to Excel.
Which Other Apps Can You Integrate with Bitrix24
Here are a few examples of popular apps from different categories that you can integrate with the CRM of Bitrix24:
Migration: Pipedrive, Zoho, Asana, Jira
Data export and import: SendPulse, Mailigen Mailer, Zapier, TruJay
Lead generation: Albato, Chat Booster, LeadsBridge, JotForm
SMS: Twilio, Messagebird, Textmagic, SerwerSMS
Personnel and HR: Hihub Knowledge Base, Monitor24, Got an Idea, Absence
Payment Systems: PayTM, Sofort, Skrill, Pay by Card
On the Bitrix24 website, you can find the following information about each app: Description, Versions, Support and Installation.
Common CRM Trends
When choosing extensions for your CRM, you might want to keep the following trends in mind:
Customer experience. For consumers, customer experience is just as important as the quality of your products and services.
Mobile optimization. All the functions of your CRM and third-party apps that you integrate with it should be available in mobile format just as smoothly as on the desktop.
Artificial intelligence. AI facilitates automation, enhances customer experience and minimizes risks that take place because of human error.
Social CRM. If you integrate social media channels into your CRM, you'll better understand how people feel about your brand.
Integration with conversational UI. From consumers' point of view, conversational technology can save them a lot of time and are easy to use. If possible, you should provide customers with an opportunity to voice-search your products.
Automation. You should strive to automate as many processes as possible both on the consumers' and your managers' sides.
Self-service. You should allow clients to find necessary information without third-party help (such as through chatbots or help centers). This partly overlaps with the trends for automation and artificial intelligence.
In the nearest future, you might also want to look for integrations that are compatible with the Internet of Things as well as augmented and virtual reality.
Final Thoughts
Hopefully, you found this article informative and now you better understand how to benefit from integrating third-party solutions to the CRM of Bitrix24. This software is compatible with apps that facilitate communication, project management, payments processing, sales, marketing and many other aspects of your workflows. You'll be able to access the functionality of the integrated solutions from the cloud, on-premise and mobile version of Bitrix24. Integrations will enable you to expand the functionality of your CRM and make working processes more comfortable for your employees.
