A strong foundation for a major developer in South Africa

Background

The Cosmopolitan and Central Developments Property Group has been developing residential property in South Africa since 1992. We do everything in the development process from start to finish: procure land, do market research and product development, secure development funding, and oversee the town planning and civil services process. We also do in-house project management, construction, marketing, administration, finances, and rental and property management.

Challenge

In 2017, we started looking for a better way of managing our leads. Until then, our sales leads were managed on Excel spreadsheets and in agents’ personal notebooks, which were inefficient methods resulting in numerous mistakes and inaccurate data. We started researching various CRM systems and found most of them extremely expensive and heavily reliant on development consultants, which would increase the cost even more.

Solution

We eventually decided on Bitrix24, of which even the free version met our initial need for improved leads management. Besides its affordability, other factors that influenced our decision to use Bitrix24 were its user-friendliness, easy customisability, and the fact that it is cloud-based and can be accessed from anywhere. The pricing model was very appealing since we had hundreds of sales agents operating in various locations who had to have access to the system. With the help of our Bitrix24 Business Partner, FullView Solutions, we integrated Bitrix24 with South Africa’s leading property portal, Property24, via Bitrix24’s API.

FAQ

How does Bitrix24 help manage daily work?

Bitrix24 replaces inefficient spreadsheets and notebooks with a centralized, cloud-based system that lets agents manage and track leads easily from anywhere, keeping information accurate and up to date.

Which Bitrix24 features are most useful?

Fine-tuned CRM tools, customizable workflows, and cloud accessibility proved most valuable – making Bitrix24 both powerful and easy to use for hundreds of agents across multiple locations.

How did Bitrix24 improve teamwork for Central Developments?

By giving all agents access to the same real-time information, Bitrix24 strengthened collaboration, reduced errors, and streamlined communication between teams and management.

How does Bitrix24 integrate with property portals?

With support from FullView Solutions, Bitrix24 was integrated via its API with Property24, South Africa’s leading property portal, enabling automatic lead capture and seamless data flow into the system.

A strong foundation for a major developer in South Africa

Alda Erasmus

Head Of Communications, Cosmopolitan Projects and Central Developments Property Group

Background

Challenge

Solution

FAQ

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