Solving a Major WhatsApp Problem for Businesses: 24Zap by Arrecife Digital

Communication is the heartbeat of modern business, yet many companies struggle with "the WhatsApp gap" — where vital customer conversations are scattered across personal devices, leaving sales and support teams without context or control. Arrecife Digital has bridged this gap with 24Zap, a powerful integration designed to centralize WhatsApp communication directly within the Bitrix24 CRM.

By bringing WhatsApp into your CRM, 24Zap ensures that every lead, query, and interaction is captured, structured, and visible. This helps you in professionalizing your customer engagement through automated workflows, automatic interaction logging, and a full conversation history that empowers your team to deliver seamless service.

Powerful Messaging Tools for Scalable Growth

Inside Bitrix24, 24zap adds a suite of advanced features that transform how you interact with customers. Teams can create and approve templates in-app, send rich messages (including buttons, links, and carousels), and even record native audio messages directly in the CRM timeline. With team-level access control and customer tracking alerts, your business maintains high security while ensuring no opportunity falls through the cracks.

The solution offers two flexible integration paths to suit your business model:

•Official WhatsApp Business API: A secure Meta integration perfect for scalable, compliant communication with a 24-hour messaging window.

•QR Code (WhatsApp Web): A fast-start option for existing numbers, offering fixed monthly costs and unlimited messaging.

Starting from $49 USD/month, 24zap is the ultimate tool for businesses looking to leverage the WhatsApp Business API or WhatsApp Web within a robust CRM framework. Developed by Arrecife Digital, a trusted Bitrix24 partner, this app is now available on the Bitrix24 Market.

Professionalize your communication today and ensure your team never loses context again.