Articles The Best CRM for Small Businesses: Bitrix24 vs HubSpot

The Best CRM for Small Businesses: Bitrix24 vs HubSpot

Small Business CRM Tools Comparisons
Vlad Kovalskiy
11 min
Updated: March 11, 2024
Vlad Kovalskiy
Updated: March 11, 2024
The Best CRM for Small Businesses: Bitrix24 vs HubSpot

In the competitive world of small business, the right Customer Relationship Management (CRM) tool is not just an asset; it’s a necessity. A CRM system is pivotal in managing customer interactions, nurturing leads, and driving sales growth. In this space, Bitrix24 and HubSpot have emerged as two key players, each offering unique functionalities tailored to small business needs.

Bitrix24 is known for its extensive range of tools and customizable platform, catering to a wide variety of business processes. HubSpot, on the other hand, is celebrated for its user-friendly interface and strong marketing automation capabilities. For small businesses, choosing between these two can be crucial in determining the efficiency of their customer relationship management.

This article provides a detailed comparison of Bitrix24 and HubSpot as small business CRM solutions. We’ll explore their core features, ease of use, customization abilities, pricing models, and much more. This comparison aims to provide small business owners with insights to make an informed decision, ensuring their CRM choice aligns with their business goals and operations.

Core CRM Features Comparison

When choosing a small business CRM, understanding the core features each platform offers is crucial. Here’s how Bitrix24 and HubSpot compare in their fundamental CRM capabilities.

Contact Management
  • Bitrix24: Offers a comprehensive contact management system that allows businesses to store detailed customer information, track interactions, and segment contacts for targeted communication. Its depth in contact management is well-suited for businesses with a need for detailed customer profiling.
  • HubSpot: Also provides robust contact management features, with an emphasis on ease of use and integration with its marketing tools. HubSpot is particularly strong in offering a seamless transition from contact management to marketing automation.
Lead Tracking and Sales Pipeline Management
  • Bitrix24: Excels in lead tracking and sales pipeline management with customizable pipelines, detailed AI lead scoring, and advanced reporting tools. This level of detail in lead management is ideal for businesses looking to monitor and nurture their sales leads closely.
  • HubSpot: Offers intuitive lead tracking and sales pipeline visualization, which is user-friendly and effective for small businesses. However, it lacks some of the more advanced customization options present in Bitrix24.
Task and Project Management
  • Bitrix24: Provides integrated task and project management tools within its CRM, allowing for seamless management of sales projects and related tasks. This integration is ideal for businesses that require a close alignment between sales activities and project management.
  • HubSpot: Focuses more on the sales and marketing aspects and offers basic task management features. For comprehensive project management, businesses might need to integrate HubSpot with external project management tools.
Reporting and Analytics
  • Bitrix24: Offers detailed reporting and analytics capabilities, allowing businesses to generate a wide range of reports for sales, customer interactions, and performance metrics.
  • HubSpot: Provides user-friendly reporting tools that are straightforward and visually appealing, although they may not offer the same depth as Bitrix24.

In summary, both Bitrix24 and HubSpot offer strong core CRM functionalities, but Bitrix24 stands out for its depth in contact management, lead tracking, and integrated project management, making it a more comprehensive solution for small businesses with diverse and detailed CRM needs.

Ease of Use and User Interface

The user interface and ease of use are crucial for small businesses when selecting a CRM, as they greatly impact the efficiency and adoption rate among team members.

The Best CRM for Small Businesses: Bitrix24 vs HubSpot

Bitrix24: Comprehensive yet User-Friendly
  • Bitrix24 offers a comprehensive interface that integrates a wide array of features. While it provides extensive functionalities, the platform is designed with user-friendliness in mind.
  • The interface may require a slight learning curve, but it's organized logically, making navigation easier once users become familiar with the system. Customizable dashboards and intuitive controls further enhance the user experience.
HubSpot: Streamlined and Intuitive Interface
  • HubSpot is known for its clean, intuitive interface, which is particularly appealing to small businesses looking for simplicity. 
  • The platform prioritizes a user-friendly experience with a minimalistic design, making it easy for users to find what they need quickly.
Comparison of User Experience

While both CRMs offer effective user interfaces, Bitrix24 stands out for its adaptability and comprehensive features, suited for small businesses that need a more robust CRM system. HubSpot, with its focus on simplicity and intuitive design, is ideal for businesses looking for an easily navigable CRM solution.

Customization and Scalability

For small businesses, the ability to customize the CRM to their specific needs and scale as they grow is crucial. Bitrix24 and HubSpot offer different levels of customization and scalability.

Bitrix24: Highly Customizable and Scalable
  • Bitrix24 shines in its high degree of customization. It allows small businesses to tailor almost every aspect of the CRM, from sales pipelines to reporting dashboards. This flexibility is invaluable for businesses with unique processes or those that evolve over time.
  • In terms of scalability, Bitrix24 is designed to grow with your business. It can handle an increasing number of users, a growing database, and more complex business processes, making it a long-term solution for small businesses planning for growth.
HubSpot: User-Friendly Customization with Scalable Options
  • HubSpot offers user-friendly customization, with a range of options to modify features to suit different business needs, though it does not offer the same depth of customization as Bitrix24.
  • HubSpot is scalable in terms of functionality, with different tiers of service that can accommodate growing businesses. However, the jump in pricing between tiers can be a consideration for small businesses with budget constraints.
Comparative Analysis

Bitrix24’s extensive customization options and scalability make it a standout choice for small businesses with specific needs or those that anticipate significant growth and complexity. It offers a versatile platform that can adapt to various business scenarios.

HubSpot is also scalable and user-friendly, with a pricing model and customization options geared towards simplicity. 

Marketing Automation and Integration

Integrating marketing automation into a CRM system can significantly enhance a small business's ability to attract and retain customers. Both Bitrix24 and HubSpot offer marketing automation features, but with varying degrees of integration and functionality.

Bitrix24: Comprehensive Marketing Automation
  • Bitrix24 provides a robust set of marketing automation tools that are deeply integrated with its CRM. This integration allows for seamless coordination between sales and marketing efforts. Features include email marketing, campaign management, and lead nurturing tools, all within the CRM platform.
  • Additionally, Bitrix24’s ability to integrate with a wide array of third-party tools and services extends its marketing capabilities, making it a versatile choice for businesses that use a mix of marketing platforms.
HubSpot: Streamlined Marketing-Focused CRM
  • HubSpot is renowned for its marketing automation capabilities, which are a core part of its CRM offering. It excels in providing user-friendly tools for email marketing, social media management, and content marketing. The integration between these tools and the CRM is seamless and intuitive.
Comparison of Marketing Tools

When comparing the two, Bitrix24 offers more comprehensive marketing automation features and a broader range of integrations. This makes it a more flexible solution for small businesses with complex marketing needs or those who rely on a variety of marketing tools and channels.

HubSpot, with its focus on an integrated marketing CRM, provides a more streamlined experience, best suited for businesses that prioritize ease of use and a cohesive set of marketing tools within their CRM.

Pricing and Value for Small Businesses

Pricing is a critical factor for small businesses when choosing a CRM. Both Bitrix24 and HubSpot offer different pricing models that cater to small business budgets and needs.

Bitrix24: Versatile Pricing with a Free Tier
  • Bitrix24 stands out with its versatile pricing plans,, which include a free version with basic CRM functionalities, making it accessible for startups and small businesses. As businesses grow, they can opt for higher-tier plans that offer more advanced features. This flexible approach ensures that businesses only pay for the features they need.
  • The paid plans of Bitrix24 are competitively priced and offer significant value, especially considering the comprehensive range of features available, including advanced CRM, project management, and marketing automation tools.

Bitrix24 is The Best CRM For Small Businesses   

   Unlimited Users Free   
HubSpot: Free Plan with Scalable Options
  • HubSpot offers a free CRM plan that’s popular among small businesses. This plan provides essential CRM features, which can be sufficient for businesses just starting out or with minimal CRM needs.
  • As businesses grow, they may need to upgrade to HubSpot’s paid plans, which can be more expensive compared to Bitrix24. However, HubSpot’s pricing is straightforward, and the platform is known for its high-quality marketing tools integrated within the CRM.
Comparative Analysis

Bitrix24 provides more flexibility in pricing and a broader range of features at each price point, offering a better cost-to-feature ratio. This makes it an attractive option for small businesses that need a comprehensive CRM without a large investment.

HubSpot’s free plan is a strong starting point for small businesses too, but the cost can increase significantly as additional features and capabilities are needed. HubSpot may be more suitable for businesses that prioritize marketing automation integrated with their CRM and are willing to invest in these capabilities.

Customer Support and Resources

Reliable customer support and accessible educational resources are essential for small businesses to get the most out of a CRM system. Both Bitrix24 and HubSpot provide support and resources, but with different focuses.

Bitrix24: Extensive Support and Comprehensive Resources
  • Bitrix24 offers a wide range of customer support options, including email, live chat, and phone support, catering to different preferences and needs. This extensive support is particularly beneficial for businesses that require immediate assistance or have complex queries.
  • In terms of educational resources, Bitrix24 provides an impressive library of tutorials, guides, as well as a busy community forum. These resources are designed to help users maximize the use of the platform’s extensive features, from basic CRM functionalities to more advanced project management and marketing automation.
HubSpot: User-Oriented Support and Robust Learning Materials
  • HubSpot focuses on providing user-oriented support primarily through email and an extensive online help center. The help center is equipped with a wealth of articles, guides, and tutorials, tailored to assist users in navigating the platform’s features.
  • HubSpot Academy is a notable resource, offering free online training courses and certifications in various aspects of CRM, marketing, sales, and customer service. This is a valuable asset for small businesses looking to enhance their team’s skills.
Comparison of Support Services

Bitrix24’s broader range of direct support options makes it a more versatile choice for businesses that may require different types of assistance. Its comprehensive resources are beneficial for users looking to delve into the platform's extensive functionalities.

HubSpot, while offering less direct support channels, excels in providing high-quality, educational content that is easily accessible and beneficial for users seeking to learn at their own pace.

Pros and Cons Analysis: Bitrix24 vs Hubspot

A balanced analysis of the pros and cons of Bitrix24 and HubSpot can provide small businesses with a clearer understanding of which CRM might best suit their needs.

Pros and Cons Analysis: Bitrix24 vs Hubspot

Bitrix24 Pros
  • Comprehensive CRM Features: Offers an extensive range of functionalities, covering everything from basic contact management to advanced project management and marketing automation.
  • Customization and Scalability: Highly customizable and scalable, making it suitable for businesses that anticipate growth and change.
  • Diverse Integration Options: Extensive integration capabilities with various third-party tools and software.
  • Cost-Effective: Offers a free version and competitively priced plans that provide a good range of features at each price point.
Bitrix24 Cons
  • Learning Curve: Due to its extensive features, the platform may have a steeper learning curve for users who want to use the full range of features.
HubSpot Pros
  • User-Friendly Interface: Known for its clean, intuitive design, making it easy for users to navigate and use.
  • Strong Marketing Automation: Excellent marketing automation tools integrated within the CRM, ideal for businesses with a strong focus on marketing.
  • Quality Educational Resources: Offers HubSpot Academy, providing valuable online training and certifications.
HubSpot Cons
  • Limited Customization: While user-friendly, it offers less customization compared to Bitrix24, which might be a constraint for businesses with specific needs.
  • Pricing: The free version is basic, and the cost can escalate quickly as more advanced features and functionalities are needed.

Overall CRM Comparison

Bitrix24 is a more comprehensive and versatile CRM solution that offers a wide range of features and customization options, suited for businesses that require a robust, all-in-one CRM platform.

HubSpot is ideal for small businesses looking for a CRM with strong marketing tools and an easy-to-use interface but may not be as suitable for businesses needing extensive customization or advanced CRM functionalities.

Making the Right Choice for Your Small Business

Ultimately, the choice between Bitrix24 and HubSpot depends on your business’s specific requirements. 

If your small business needs a comprehensive CRM with extensive capabilities and room for growth, Bitrix24 is the superior choice. However, if simplicity and marketing automation are your top priorities, HubSpot could be the more fitting option.

Either way, it is clear to see why these two options have separated themselves as leading contenders in this most competitive of sectors! If Bitrix24’s wealth of options and cost-effectiveness have won you over, then check out our price plans. 12 million businesses trust us to power their growth. 

Join today and see how far we can go (and grow) together!

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Table of Content
Core CRM Features Comparison Ease of Use and User Interface Customization and Scalability Marketing Automation and Integration Pricing and Value for Small Businesses Customer Support and Resources Pros and Cons Analysis: Bitrix24 vs Hubspot Overall CRM Comparison Making the Right Choice for Your Small Business
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