All-in-one Event Planning Solution

How to run successful online or hybrid events: choose a virtual event platform and use effective event marketing tools. Bitrix24 is am all-in-one solutions for event planning, management and promoting. Track your projects at every step. Use calendars, chats, CRM and other essentials to set a realistic goals and construct efficient timetable.

Stay ahead of the game with Bitrix24’s wide-ranging email marketing software. With a global set of business tools, our event marketing platform can make every step of your process as easy as pie.

With Bitrix24, you get a 360-degree business tool that covers every aspect of your event marketing, from the creation of the event itself, through the email and social media campaigns, and all the way up to the day itself. Whether it’s in-person or online, you can do it all.

* Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page.

Create your event marketing plan

To begin your drive towards a great event, you need to begin with a plan. Start off with a meeting with all responsible people in attendance and as you discuss ideas, assign a note-taker to take minutes in a collaborative document. This same document can be used to add ideas that come later and be restricted so only decision-makers can edit the document.

You’ll need to cover desired locations, the kind of guests you want, the objective of the event, and what steps to take to reach that objective.

In person events vs online events

Once you have a brief, one of the most important aspects of event planning is finding the right venue, whether in-person or online.

In-person events involve a lot of phone calls, emails, and documents to record your progress, but luckily, Bitrix24 has got you covered. With a full suite of communication features, you can do everything from your desk or even from your phone.

However, you can also save money and appeal to a wider audience with online events. The remote format allows you to reach out to contacts all over the world with invites. Then you can launch an HD video conference and work from your office.

Set your date and time

With your location chosen, the next step is to find a suitable date and time. Keep your staff all on the same page by using your event marketing platform to create a calendar entry. You can add a description of the event — much easier than putting your info into an email that can quickly get lost as time goes by.

Creating a calendar entry in good time stops people from double-booking appointments and prepares everybody in advance. Add in a series of reminders to keep your marketing team focused and you’ve done half the battle.

The project management of events

Once you’ve got your plan, you have to set out the roadmap for how you’re going to get a smooth-running event. As part of our event marketing platform, you get powerful project management tools that allow you to organize your tasks from email marketing to physical preparation for the day.

Gantt charts are a real booster here as you can visualize the time every task should take. Make sure that tasks that depend on others are placed later in the workflow and give your whole marketing team a start-to-finish understanding of all your tasks. Be realistic with your timings — sometimes jobs will go past their deadlines and you’ll need to prepare for that.

An event marketing platform linked to your CRM

Any good event marketing management software should be closely linked to your customer relationship management tool. Instead of placing your trust in a third-party integration, Bitrix24 is a 360-degree platform that connects all aspects of your business, including the CRM.

Once your contacts reach a certain stage in your sales funnel, send an invitation to your event to continue building the relationship. Don’t worry if you have a turnover of staff. Every interaction with your potential and current customers gets logged within your CRM so you know how many events they’ve attended and if they have expressed a desire to continue in the process.

Event marketing as a sales workflow

Events can be an integral part of your sales funnel, and you can set them up as a task within your workflows. By including it as a section in a workflow, you can start analyzing and measuring their success as a conversion tool.

Create content for your event that will nudge your leads closer to a deal, without being too forceful, and you’ve got an effective technique to generate sales.

Subsequent tasks could involve an invitation to a phone call and finally the payment step. With Bitrix24, you can rapidly create quotes and invoices, as well as integrate payment tools such as Paypal.

Fire up your email marketing

On the subject of newsletters, combining email and event marketing software is a fantastic way of spreading the word about your event to your existing customer database. You can time a series of emails to go out to attract attention, create intrigue, and then remind your invitees closer to the day.

If you repeat your events, you can set up email marketing templates that can be reused every time you need them. This is a great way of shaving off time spent on repetitive tasks, giving you more room to perfect your event technique.

Integrate event sign ups on your website

To get attendees to confirm, you need to give them a form. As part of Bitrix24’s event marketing platform, you can create fully customizable forms to collect all the information you need from your guests. Then you can embed your form on your website and direct traffic towards it.

The best event marketing software doubles as a lead generation tool, and Bitrix24 is no different. With a smart SEO or PPC campaign, you can attract new users and save their email addresses and phone numbers. Whether they attend or not, you’ve got another contact to send your newsletter too.

Multiple channels of communication

Much more than an email and event marketing platform, Bitrix24 gives you all kinds of communication tools to get in contact with your attendees.

You can publish teasers on social media, run a Q&A session, or set up a contact phone line to clear up any incoming doubts. You can even collect frequently asked questions and publish a webpage with all the answers.

Sign up for Bitrix24

Cut out the stress and make the switch to Bitrix24’s event marketing platform today. You can get started for free with unlimited users and a range of business tools that cover every area of your company.

It’s no surprise that 10,000,000 companies have already started using Bitrix24 for having the best event marketing software and a huge list of excellent other features.

Register now and take the headache out of managing your events.

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