Sales Call Tracking Software

it’s crucial to manage calls in real-time without delays. Having one or few people dealing with telephone calls is not efficient - there’s always some risk of human mistakes and busy lines. How can you optimize the process of inner and outer communication?

What is Call Tracking Software? 


Simply put, software that’s flawlessly integrated into the business CRM and existing infrastructure to help the staff manage sales calls and contacts. The major goal of call tracking software is to offload workers and automate simple tasks, be that call re-addressing, saving numbers, setting auto-responses, and so on.

Effective Call tracking Software


Let's take a look at why you might need to implement some sort of call tracking software for your sales team: 

  • Define which marketing channels attract more phone calls. Without tracking customers’ calls, you don’t know how many leads are coming by phone. With specialized software, each particular phone number gets associated with a certain marketing channel which helps you view campaigns and their statistics.

  • Pick the best leads. By recording and transcribing calls in your tracking system, you can analyze whether the leads coming are qualified enough. That allows you to change the campaigns accordingly and make data-driven decisions. Thus, you prioritize the most important leads.

  • Find out what drives phone calls. Proper tracking and analysis of phone calls let you find out what exactly attracts people. Say, you run a website with contact information. Do you know which keywords and content motivate visitors to turn into customers? With the help of a sales call tracking program, you will know how people found you online and which keywords help them discover your business.

  • Boost ROI. You can enhance the effect of all the above-mentioned perks by analyzing and improving your campaigns. By gaining a better insight and adjusting the market strategy, you increase ROI and increase the influx of customers.

  • Find ways to improve. In fact, call recording allows you to reap boatloads of information aside from marketing numbers. You can analyze people who call, the duration of conversations, type of requests, and other aspects to optimize further. It gives you an idea of how to improve demos, functions, content marketing tactics, and so much more.

Bitrix24 Call Tracking Software

When it comes to the sales call tracking services - Bitrix24 is simply unbeatable. A comprehensive gamut of functions includes:

Automatic call log. Find out when you last contacted a customer, monitor sales, and track the average time spent on a client.

Call recording. By recording calls, you can fetch the necessary information at any time and check out how your representatives communicate with clients. Thus, you can identify suitable techniques for training your staff and improving relationships with customers.

Call reports. Find out what drives conversations and why calls stay unanswered. Call reports contain crucial information that helps you understand the strong and weak sides of your business and communication. Summarized and structured data helps you make real-time decisions.

Real-time notifications. Stay in touch with clients and don’t miss important sales! You will know who answered calls, and which ones were missed. Besides, you can also schedule follow-up activities to reap maximum out-of-business conversations.

Integration with the contact center. The sales call tracking software by Bitrix24 can be leveraged on the basis of existing CRM and communication channels. It means your customer support team doesn’t have to keep the record and spend extra time - many routine tasks will be fully automated.

Multi-channel attribution. Having your customers’ calls recorded is nice, but Bitrix24 allows you to track their entire journey with your company from the moment they decided to the moment they actually make a purchase. Our software helps you analyze and predict customers’ behavior.

Keyword tracking. Find out what attracts customers and how they find your business. With Bitrix24, you will know for sure which keywords should be used to enhance the exposure of your company.

Forget about customer contacts scattered over your employees’ tables and unanswered calls. With the call tracking software by Bitrix24, you improve the quality of communication by a mile and find ways to optimize call processes.

* Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page.

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VoIP Telephony

  • Voicemail
  • Call queue
  • Call recording
  • Call waiting/on hold
  • Call transfer
  • Call forwarding to mobile
  • Employee extensions

Virtual Call Center

  • Calls from CRM
  • Clients connected to assigned managers automatically
  • Client information visible during phone call
  • Create new lead during phone call
  • Create new lead for each missed call
  • Call scheduling

Free CRM with VoIP

  • Full CRM integration
  • Calls from CRM
  • Call recording
  • Auto dialer
  • Create new lead during call
  • Call logs and reports

Cold Calling Tool

  • Automatic dialer
  • Rent local phone number (US and UK)
  • Works worldwide
  • Call waiting/on hold
  • Employee extensions
  • Unlimited numbers per account

CRM Analytics

  • Import call lists (CSV or Excel)
  • One click calls
  • Incoming and outbound calls
  • See client info during call
  • Add notes during call
  • Create leads for missed calls automatically
  • Flexible access rights for different agents

Best Integrations with Telephony Systems

  • Zoiper
  • Zadarma
  • Vonage
  • Amazon Connect
  • Asterisk
  • Vivo

For more information about Bitrix24, head over to our training courses. We also have a great YouTube channel that covers every aspect of Bitrix24, from sales and planning to document management and company internal communication tools. To download the self-hosted edition of Bitrix24 that can be installed on your own server and give you access to open source code, please visit the Bitrix24 Self-Hosted page.

Be sure to check out other Bitrix24 tools:
9,000,000+ organizations have chosen Bitrix24