About Authors

"With a diverse background in education, technology, and business development, João Guiotti brings a unique perspective to his current role as Onboarding Manager for the Brazilian market at Bitrix24.

Before joining Bitrix24, João worked as a director in a school franchise and in traditional educational institutions, taking on administrative roles. Throughout his career, he led the implementation of innovative technological processes, sales strategies, and marketing initiatives — always with a strong focus on transformation and results.

At Bitrix24, João helps new partners across Brazil structure and grow their businesses within the Bitrix24 ecosystem, offering hands-on guidance and strategic support. He actively uses the platform’s tools — including CRM, tasks and projects, and customer success features — both to support partners and to optimize internal processes, combining deep product knowledge with real-world application.

Proficient in five languages, João is passionate about global communication and culture. In his free time, you’ll likely find him producing music, playing instruments, exploring cinema, or chasing his goal of visiting 50 countries before turning 30.

João believes that a great business starts with a clear purpose, strong relationships, and the courage to innovate."