About Authors

"Lilit Schoo is the Head of the Digital Marketing Department at Bitrix24, where she has been a key player for over ten years. Leading a diverse team of more than 30 professionals across 15 languages, she has been instrumental in the successful launch of IT products in multiple international markets.

Lilit brings a strong skill set in Marketing, CRM, Data Analysis, Customer Success, and Leadership. Her multilingual abilities, including fluent German used in daily operations, further enhance her global approach to digital strategy and team collaboration.

Beyond her professional expertise, Lilit has a deep appreciation for the world around her. She finds inspiration in traveling, capturing moments through photography, and spending time in nature."