Act! CRM alternative

Act! CRM is one of the oldest contact managers and CRM systems on the market. As you may already know from their ads, Act! CRM combines proven CRM with several marketing tools providing its clients with everything they need to organize their business, market products, turn leads into sales, and win customers. Or so they say.
Though Act! CRM now offers cloud access, it still sticks to the classic “download and install” model, charging anywhere from $22 to $55 per a single CRM user monthly (depending on the plan).
Act! CRM interface did not change much since the ‘90s and new CRM trends, like collaborative and social CRM, have largely passed Act! CRM by as did mobile revolution (Act! is one of the few vendors that charges for mobile access).
That’s why a lot of people out there are looking for an Act! CRM alternative and Bitrix24 CRM just so happens to be such an alternative. Let’s take a look and see why.

Using Bitrix24 As a Free Act! CRM Alternative

Bitrix24 was originally built as a rock-solid CRM and has been developed and marketed as such since 2012. Now, almost a decade later, it has become one of the top CRM solutions in the world, with over 8 million companies using it as of March 2021.
Bitrix24 CRM offers more than CRM - it is actually a whole collaboration suite featuring a wide variety of tools to help you find new clients, activate new sales channels, and optimize your marketing budget.
Bitrix24 offers its users quite a lot of possibilities, including:
  • generating leads via a multitude of channels (like web forms, live chats, phone calls, or social media) and having them automatically added to the CRM;
  • using a built-in lead scoring tool to see which prospects the sales reps need to focus on;
  • navigating through CRM records easily and finding any client data within a few clicks;
  • configuring access rights in your CRM to control the information available to sales reps;
  • tracking and analyzing actionable sales metrics.

Act! CRM Pros

The Act CRM team positions their product as a SaaS application, and it is indeed a quite powerful all-in-one CRM solution that brings sales, marketing, and customer service together.
According to most Act CRM reviews, the product is based on a true multi-tenant architecture and the SaaS application can be accessed from wherever you are in the world at any time. All you need is an internet connection and a web browser.
The recently updated platform brings continuous integration and continuous delivery, which means that users of the Act CRM software will be able to get new features released at a very quick pace and have them delivered almost immediately.
In addition to being a quite simple, straightforward yet working CRM solution, Act! CRM does have a dedicated community of users who will be happy to help you out with setting the system up, upgrading it, or resolving some issues.
Here are some other Act! CRM advantages we were able to identify:
  • Powerful all-in-one CRM that brings your sales, marketing, and service together
  • Based on a true multi-tenant architecture
  • Proven vendor
  • Continuous integration / continuous delivery (CD)
  • Lifetime license
  • Familiar interface

Act! CRM Cons

If you were using a large spreadsheet to track your customer data and then switched to Act! CRM because it was an affordable software program, then you might not notice that many problems at first.
Yes, it is hard media that you can install on your network with some really useful integrations like with Microsoft Outlook if that's how you typically interact with your customers. Even the price may be right and it may seem to be fairly easy to use. But that’s about it.
The Act CRM software loses in pretty much any other category to the more well-known and established cloud-based CRM solutions. They are more affordable and can do more than just manage your contacts.
It lacks proper sales process visualization, 360-degree customer view, interactive sales funnels, automation, and about a hundred more features most modern CRM systems can offer their clients.
Here are some other notable Act! CRM disadvantages that we were able to identify:
  • The visual design looks like it is a bit stuck in the ‘90s
  • No team management
  • No project management
  • No cloud integrations

Using Bitrix24 as Act! CRM Alternative Gives You the Following Advantages

Here is the list of all the great things you get when you use Bitrix24 as an Act! CRM alternative:
  • Available in both cloud and on-premise versions
  • Comes with 35+ tools for marketing, sales, and customer service
  • Free for an unlimited number of users
  • Mobile and desktop apps
  • Integrated telephony
A more or less recent addition to the Bitrix24 CRM is CRM Store, which is perfect for remote sales. With its help, you can process orders, send payment links, accept payments, organize deliveries without leaving your CRM.
Here's a side-by-side feature comparison between Act CRM and Bitrix24 to help you decide if it's a free alternative you've been looking for.

Act! CRM


Price From $22 to $55 per user per month (includes free trial) Free (with limited functionality), available in full for $55 per month for up to 6 users
Mobile CRM $79 per year Free
Email Marketing Paid Free
Sales Training
Partner Portal
Document Management
Mail Server
Social Intranet
HR System
Time Management
Source Code
Server Edition

* Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page.

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