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How to Create and Use a Registration Form for Your Event

How to Create and Use a Registration Form for Your Event
Bitrix24 Team
January 12, 2022
Last updated: January 12, 2022

Whenever you organize an online or offline event, you should create a registration form for it. It should increase your brand awareness and encourage people to attend the event. From this article, you'll get to know how to build a registration form from scratch even if you have no coding skills and have never done it before.


What Do You Need a Registration Form for?

A registration form should come in handy for any type of event:

●      Conference

●      Workshop

●      Party

●      Family gathering

●      Competition

●      Summer camp

●      Webinar

Forms can adapt to various types of web resources: sites, mobile sites and apps, social media, ecommerce platforms and so on.

A user-friendly and visually appealing registration form should help you to achieve the following goals:

●      Allow attendees to sign up for your event

●      Create a positive first impression about your brand

●      Collect information that you can use for event planning

●      Trace contacts during the pandemic

The registration form can send informative messages to attendees. For instance, it can let them know that their payment has been successful or send them individual confirmation codes that they might need to use at the entrance.


How to Collect Information Through an Event Registration form?

The information that you collect through the registration form enables you to better plan your marketing efforts and execute the event itself. You might want to ask your potential attendees dozens of questions — but that would be a mistake! Every excessive field in the registration form template would lead to a drop in sales.

You should collect only the minimum required information from the participants:

  • Name

  • Email

  • Phone number

  • Credit card details

Your marketing department might want to get to know the age and gender of each attendee, their level of education and income, marital status, place of residence, industry, working position, links to social media profiles and other details. To gather this data, you might offer the participants of the event to complete an email survey or social media poll. They should be more eager to do so if they receive a reward for it. You might want to choose a registration form template that integrates with Hubspot, Mailchimp, Google Calendar or any software that you use for marketing.


How to Use the Information from the Registration Form

When choosing a registration form template, you might want to opt for the one that offers the most extensive functionality. For instance, the form can send you an email each time a new person signs up. Plus, the registration form can collect many useful metrics for you and generate insightful reports. Here are just a few examples of reports that you might be able to receive:

●      How many people have looked at your event listing

●      The number of tickets you've sold over time

●      Maps of where your registrants are coming from

Since you'll get all these statistics in real-time, you'll be able to use them to improve your organizational efforts. For instance, you might find out that most of your attendees will be coming from far away. You might want to partner up with a local hotel and/or airline to provide special deals for the participants of your event.




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Customization and Security of Registration Forms

Your registration form can have the following security features:

  • CAPTCHA verification

  • SSL connection

  • Data back-ups

  • Opportunity to restore data within 30 days if you accidentally delete it

Your attendees can be sure that their private data and payment credentials will be kept 100% confidential.

After you choose a registration form template, you'll be able to customize it. The form will nicely fit the design and color palette of the web resource where you're planning to place it. People will recognize the corporate style of your brand at first sight.


Which Software to Choose to Create a Top-Notch Registration Form?

To create a great registration form, you might want to use Bitrix24. Over 10 million businesses from all over the world rely on this software to build forms. It's free and has an incredibly user-friendly interface. It allows you to easily select a registration form template that fits best your industry and your company's style.

Bitrix24 features a built-in contact center for internal and external communications and a free CRM with customizable fields that can store an unlimited number of records. Your registration form can send the details about each attendee right in the CRM. Later on, you can use this data to run email and telemarketing campaigns directly inside Bitrix24. Whenever you reach out to a certain person or they get in touch with you, the CRM will automatically add the information about this interaction to its database.

You'll be able to place the registration form template on your site — or you can host the form right at Bitrix24.com. If you don't have a website yet, you won't even need to build it. And if you need a site, you can create it using the Bitrix24 website constructor. The constructor offers over 100 templates that you can use without any coding skills. You'll get free hosting for your landing page and you'll be able to promote this page using the marketing functionality of Bitrix24.

This system is available as a cloud or on-premise solution as well as a mobile app for iOS and Android. If you realize that you need more features, you can easily upgrade to one of three paid plans.


Final Thoughts

Hopefully, this article came in handy and now you better understand how to create a registration form for your online or offline event. A good form enables attendees to sign up for your event, allows you to gather useful information about people and trace contacts during the pandemic. A nice and user-friendly registration form creates a positive impression about your brand and attracts more potential participants to your event. To create such a form, you might want to use Bitrix24: this app features many templates and its basic functionality is available for free.

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